butter LONDON Collaborates with PANTONE® as the Official Beauty Partner for the PANTONE Color of the Year 2017 Collection

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PANTONE, the global color authority, has selected butter LONDON, the prestige color cosmetics and nail lacquer brand, as the official beauty partner in the United States for the PANTONE Color of the Year 2017, PANTONE 15-0343 Greenery.

butter LONDON + Pantone Color of the Year 2017 Collaboration

As a company, we are pure, posh and playful and obsessed with color, so when we were approached by PANTONE to collaborate on the Color of the Year 2017 collection, we felt so honored to have been selected as their exclusive beauty partner.

PANTONE, the global color authority, has selected butter LONDON, the prestige color cosmetics and nail lacquer brand, as the official beauty partner in the United States for the PANTONE Color of the Year 2017, PANTONE 15-0343 Greenery. butter LONDON and PANTONE have joined forces to co-create a collection incorporating the brand’s cult-favorite formulations, featuring the PANTONE Color of the Year 2017 and harmonizing hues.

“As a company, we are pure, posh and playful and obsessed with color, so when we were approached by PANTONE to collaborate on the Color of the Year 2017 collection, we felt so honored to have been selected as their exclusive beauty partner,” says butter LONDON President, Sarina Godin. “Headquartered in Seattle, we are intimately connected with the lush beauty of the outdoors, so the meaning behind Greenery felt like a natural fit.”

Greenery, the PANTONE Color of the Year 2017, is a shade symbolic of new beginnings that embodies the spirit of rejuvenation and renewal. This uplifting hue inspired a color cosmetics and nail lacquer collection that celebrates the essence of natural beauty. The oh-so-alive limited edition collection exemplifies the luxuriant and zestful liveliness of the shade. The collection includes:

Nail Lacquer, 8-Free, highly pigmented nail color

  • Limited Edition Nail Lacquer (6 SKUS, $10 each, Launching December 2016)
  • Refresh and Renew, two Four-Piece Nail Lacquer Sets ($19 each, Launching January 2017)

Plush Rush Lip Gloss, Plumping, luscious lip color

  • Limited Edition Plush Rush Lip Gloss (6 SKUS, $20 each, Launching December 2016)
  • Restore, a Four-Piece Plush Rush Lip Gloss Set ($19, Launching January 2017)

Eyeshadow Palette, Primer-infused buttery shadows with true color payoff

  • butter LONDON + Pantone Color of the Year 2017 Eyeshadow Palette, Limited Edition Eight-Piece Palette ($29, Launching April 2017)

Greenery, a versatile, vivaciously bold shade, is featured as a Nail Lacquer and in the Eyeshadow Palette. The collection also incorporates harmonizing color pairings, including neutrals, brights, deeper shades, and metallics that complement the PANTONE Color of the Year 2017.

“Though Greenery may seem like an overly-energetic hue to some, I view it as more of a neutral,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute®. “Greenery is complementary to almost any color; this dovetails marvelously into the coloration of beauty products due to the shade's tremendous versatility.”

The limited edition butter LONDON + PANTONE collection will pre-launch on butterLONDON.com and Ulta.com in December, launch in ULTA stores in January 2017 and be available at Nordstrom in February 2017.

About butter LONDON: Founded in 2005 by a beauty-obsessed British entrepreneur and London’s premier fashion manicurist, butter LONDON catapulted into the runway world bringing a refreshingly hip & haute fashion sense to nails. This trailblazing luxury approach – fueled with a better-for-you ingredient philosophy – quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we continue to create innovative, imaginative, good-for-you products for eyes, lip, face, and nail using the same ingenious Crafted with Care™ approach to formulations. We believe playful is beautiful and we encourage you to live a little with lively, luxe products you can trust. We are makeup royalty…and we wear it very well. For more information on butter LONDON, visit http://www.butterlondon.com.

About PANTONE: PANTONE LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. PANTONE products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at http://www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest, and Instagram.

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Mallory Liebhaber
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