Mobee Responds to Market Demand with Enhanced Data Collection Platform

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Platform offers more flexible, holistic approach to offline data collection than existing point solutions

Our enhanced platform now allows for collection of multiple types of data, by a public or private workforce, across thousands of locations or on the go.

Mobee, an offline data and insights platform that uses crowdsourcing to collect, organize and analyze consumer data at scale, today announced an enhanced version of its data collection platform with expanded functionality for retailer and brand clients. Unlike existing point solutions with limited flexibility, the Mobee platform is the first to offer clients complete freedom along three axes of offline data collection: who collects insights, what information is gathered and where it is captured.

“The market is demanding platforms over point solutions, and the competition has missed the mark,” said Hal Charnley, CEO of Mobee. “While we still collect observable data with our crowd of consumers in-store, our enhanced platform now allows for collection of multiple types of data, by a public or private workforce, across thousands of locations or on the go. Legacy vendors simply can’t provide that level of flexibility.”

Large U.S. consumer packaged goods (CPG) clients are shifting from traditional market research projects to nearer-term, on-demand analytics and discretionary projects, according to Nielsen. Brands and retailers with this mindset are seeking a more versatile, comprehensive approach to offline data collection, and solutions that can collect both objective and subjective data with geofencing capabilities.

Mobee’s enhanced platform is designed to meet the needs of these clients, with four components—Crowd, Place, Data and Insights—that can be customized to an organization’s unique, mission-critical needs. The platform is the first to combine the ability to choose who collects insights, be it consumers or an organization’s own employees; what type of information is collected, whether objective and observable, sentiment-like moment of truth, or task-based; and where the insights are captured, including in-store, at home or on the go.

Specific, new additions to the Mobee platform include “private swarms,” the ability to restrict a Mission to a private group of Bees; “audience targeting,” for insights by demographic and behavior; “data integration,” for combing insights with existing sales data, etc.; and a faster “analytics engine.”

The Mobee platform includes crowdsourced solutions for:

  • In-store Audits
  • Mystery Shopping
  • Competitive Price Intelligence
  • Merchandising Services
  • Loyalty Programs Experience
  • Customer Experience
  • Market Research
  • Platform License
  • Lift Analysis, and other custom solutions

About Mobee
Mobee is an offline data and insights platform that uses crowdsourcing to collect, organize and analyze consumer data at scale. Mobee quickly and easily deploys custom “Mobee Missions” to collect thousands of data points and photos via its mobile app, and delivers analytics and insights to a customizable dashboard in real-time. The Mobee solution offers geo-fencing and persona-based alerts, and integrates with a brand or retailer’s existing workflows to streamline store operations, and improve the performance of merchandising and marketing tactics. For more information, visit http://www.getmobee.com and follow @MobeeRetail.

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McKenzie Mayer
Matter Communications
+1 617.391.9896
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