Yamaha TransAcoustic Guitar Draws Chorus of 2016 Year-End Media Accolades

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Groundbreaking instrument is seeing a fresh wave of praise from mainstream media outlets as one of the most significant consumer tech innovations of 2016.

Yamaha TransAcoustic Guitar receives several end-of-year accolades from top U.S. news outlets.

“This is an outstanding way to cap off the 50th anniversary of Yamaha Guitars, and we are eager to lead the way in forging new ideas and concepts in musical instruments for another 50 years” said Dennis Webster, acoustic guitars marketing manager, Yamaha.

The Yamaha TransAcoustic Guitar, the groundbreaking instrument highlighted at Summer NAMM this past July, is now seeing a fresh wave of praise from mainstream media outlets as one of the most significant consumer tech innovations of 2016.

The TransAcoustic Guitar won “Best in Show” honors at this year’s Summer NAMM show in Nashville, where it made its U.S. debut. Since then, it has not only caught on quickly in industry and mainstream media circles, but has also appeared in several high-profile, end-of-year consumer tech roundups as one of the year’s top tech advances:

  •     Popular Science named the TransAcoustic Guitar in its “2016 Best of What’s New Awards” lineup, remarking that the instrument’s unique capabilities have the effect of “granting you on-stage rock star prowess right in your lap.”
  •     USA Today’s Jefferson Graham cited the TransAcoustic Guitar among seven “Top Tech Innovations of 2016,” calling himself a “huge fan of Yamaha’s innovation here.”
  •     Men’s Journal featured the TransAcoustic Guitar in its “Gear of the Year 2016” list of the 42 best products of the year, commenting that “an innovation like the one inside the…TransAcoustic is a big deal.”

The TransAcoustic Guitar incorporates an entirely new concept in acoustic guitar technology that allows the player to add both reverb and chorus to the natural sound of the instrument, emanating from the guitar itself, without having to plug in external effects or amplification.

It accomplishes this feat through the incorporation of an actuator inside the guitar. When the player performs, the strings cause the actuator to vibrate, which is then conveyed to the guitar body and to the air around the guitar, resulting in stunningly authentic reverb and chorus effects. Three knobs located on the side of the guitar provide easy adjustment of the level of the effect, as well as a line out volume level and an on/off control.

“We are honored to see so many widely read and respected publications acknowledge the breakthrough the TransAcoustic Guitar represents,” said Dennis Webster, acoustic guitars marketing manager, Yamaha. “This is an outstanding way to cap off the 50th anniversary of Yamaha Guitars, and we are eager to lead the way in forging new ideas and concepts in musical instruments for another 50 years.”

Pricing and Availability
The Yamaha LL-TA dreadnought and LS-TA concert acoustic guitars are both currently shipping, at an MSRP of $1,600.
For more information, visit http://4wrd.it/TRANSACOUSTICGUITAR
 
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About Yamaha

Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and NEXO commercial audio products, as well as AV receivers, amplifiers, MusicCast wireless multiroom audio systems, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.

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Peter Giles
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