Business Analytics Still Suffering a Lack of Trust at Executive Level, Better Understanding Required to Reach its Full Potential

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Innovation Enterprise hosts the Business Analytics Innovation Summit at Planet Hollywood on January 25 & 26. Unite with over 150 data professionals and hear how leading organizations are successfully deploying analytics projects and instilling data-driven cultures.

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Organizations are still struggling to realize the potential of their data. This summit has been created with the intention of helping to end this, with some of the biggest names in the field speaking and more than 150 delegates sharing ideas.

In a recent KPMG International report, 'Building Trust in Analytics', 50% of respondents said they use data and analytics tools to analyze existing customers, 48% to find new ones, and 47% to develop new products and services. However, the survey also found that executives still lack trust that analytics is actually providing insights beneficial to any of these areas. Just 10% said their organizations excelled across all areas in developing and managing data and analytics, and less than half said they were very confident about the insights being garnered.

Despite its ubiquity, it is apparent that business analytics still has a way to go before it gains the trust of executives. Conversely, if that trust is not there, analytics is not going to be able to reach its full potential, and organizations are likely to miss out on insights that could make the difference of millions of dollars.

The Business Analytics Innovation Summit will take place this January 25 & 26 in Las Vegas with the aim of helping promote this understanding, and providing ideas that can see more organizations excel in their data and analytics programs. More than 25 high level speakers will take the stage from industry leading organizations to share insights around best practices for business analytics implementation and how they realized its full value.

Among the speakers will be Kishore Kotturu, Head of Product Analytics & Strategy at Google. He notes that: “Every online business has thousands of clients, each one of them with a different end objective. As these clients subscribe to hundreds of products, the upsell and cross-sell opportunities are humongous, but quite complex. Market dynamics, competition, customer perceptions change so fast, hence these sales pitches should be expected to be more analytical.” His presentation will demonstrate how analytics can be leveraged to sell the right product to the right customer at the right time and at scale - an area in which Google has been highly successful.

Also presenting at the summit will be Kaushal Kurapati, VP of Product Management at MasterCard, Adam Husein Director of Mobile Analytics at Electronic Arts, and Steve Schnur, Director of Merchandise Planning, Analytics and Pricing at MGM Resorts, among others.

Alex Lane - curator of the event - noted that, “Organizations are still struggling to realize the potential of their data. This summit has been created with the intention of helping to end this, with some of the biggest names in the field speaking and more than 150 delegates sharing ideas that should help improve the situation.”

Secure a pass today. For further information about speakers, the agenda and registration, check out the website.

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About Innovation Enterprise:

Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.

Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.

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Olivia Timson
@IE_Analytics
since: 05/2011
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