Movable Ink Surpasses 200 Billion Live Content Impressions Served

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Celebrates latest milestone since company pioneered the application of contextual experiences in email marketing in 2010.

I’m always amazed by the creative ways that brands across all industries use our platform to deliver content that puts customer experience first, and we’re committed to remaining the market leader in tools, technology, and strategy for our clients.

Movable Ink, the global leader in contextual email technology, today announced a new company milestone, surpassing 200 billion live content impressions served. This achievement comes on the heels of Cyber Monday, Movable Ink’s all time highest-volume day in company history with 1.4 billion impressions served, peaking at 30,000 impressions per second.

“These latest benchmarks are a testament to marketers’ increasing adoption of contextual marketing tactics, but what’s truly important is the actual content that continues to drive these record numbers for us and the companies we serve,” said Vivek Sharma, CEO of Movable Ink. “I’m always amazed by the creative ways that brands across all industries use our platform to deliver content that puts customer experience first, and we’re committed to remaining the market leader in tools, technology, and strategy for our clients.”

Since its founding, Movable Ink has pioneered the concept of contextual email marketing and now dominates with over 92% market share, as well as the development and release of applications that enable brands to deliver relevant, highly-targeted emails that drive customer engagement and sales.

Company milestones, product innovations, and campaign highlights include:

2010

  • Vivek Sharma and Michael Nutt found Movable Ink and invent the ability to update email content in real time, after email campaigns are deployed and in the recipient’s inbox.

2011

  • Secured 3 enterprise clients and reached 37 million impressions and 5 employees.
  • Launched App Gallery that featured the first email apps that allowed marketers to integrate live content into emails with device targeting, location targeting, live tweets, local maps, countdown timers, live web crops and more.

2012

  • Reached 280 million impressions and 17 employees.
  • Twitter Feed: In February, Verizon Wireless added their own Twitter feed to their email to broadcast real-time updates for their Leap Day promotion.
  • Device Targeting: In summer, American Eagle drove customers to download their mobile app based on the device they were using and saw a 231% lift in clicks-to-download.
  • Video: In spring/summer, an entertainment brand used an animated GIF to promote ticket sales for their upcoming movie.

2013

  • Opened London office and surpassed 1 billion live content impressions.
  • Image Personalization: In July, Starbucks used image personalization to add each customer’s name to an image of their iconic cup within their emails.
  • Responsive Email: In February, an entertainment brand used device targeting to send a mobile-responsive email to their rewards club members.
  • Weather Targeting: In Spring 2013, Bloomingdale’s used weather targeting to promote their spring products to customers living in warmer climates.

2014

  • Reached 101 enterprise clients and 61 employees.
  • Video & Instagram Feeds: 7 for All Mankind featured a video that played directly in the inbox and a live feed of the latest Instagram photos from their #dreaminginblue hashtag.
  • Web Crops: In March, The Wall Street Journal included a web crop of their latest news stories in their March “Monthly Update” email newsletter.

2015

  • Reached 320 enterprise clients and opened San Francisco office.
  • Live & Progressive Polling: In January, Yahoo Travel sent subscribers a live poll asking them about their preferred Polynesian paradise, along with live votes that updated in real-time.
  • Location/Language Targeting: In spring, United Airlines used location targeting to automatically send English and Japanese versions of their campaign based on their subscriber’s location at the moment of open.
  • Custom App: In September, StubHub UK combined location personalization, weather personalization and device detection to promote local events and app downloads to their customers.
  • Channel Location: In December, The Hallmark Channel drove viewership to an upcoming movie premiere by including the network and channel listings for the user’s location at the moment of open.
  • Limited Access Codes: In December, Fashion retailer ASOS offered customers a limited quantity of discount codes. The email updated in real-time as codes were redeemed, driving people to act fast and nab the best discounts.
  • Barcode: In December, Total Wine sent emails with unique barcodes for every single recipient, redeemable at checkout for a 10% discount.

2016

  • Surpassed 400 enterprise clients, 200 billion impressions, and 150 employees.
  • Movable Ink named to Inc 5000, Crain’s Fast 50 and Deloitte Tech Fast 500.
  • Shipment Tracking: In March, Philosophy added live package tracking to their emails so customers could easily track their orders in real-time.
  • Scratch-Off: In September, Watch retailer Ashford used a scratch-off with a discount to help first-time buyers complete their first purchase.
  • Intelligent Content Automation: In September, eBay sends a 100% automated email to drive traffic to their trending products page.

Click here to view the full timeline infographic including campaign images.

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email and has powered over 200 billion live content impressions. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 400 innovative companies including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit http://www.movableink.com.

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