Marolina Outdoor Selects CenterStone as Digital Marketing and Order Management Wholesale Ecommerce Partner

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Marolina Outdoor innovates again by adding CenterStone's iVendix wholesale B2B to its back office processes.

Marolina Outdoor, provider of premium outdoor apparel, is partnering with CenterStone, the leading provider of marketing and wholesale order management solutions for the apparel and footwear industry, to help its reps better prepare for retailer appointments and sales opportunities through personalized, branded, catalog content and assortments. Using CenterStone’s suite -- iVendix, IVGuide, and Mobile, Marolina Outdoor is looking forward to building stronger connections with its retailer base and growing new business revenue.

Marolina Outdoor was founded to bring deep seeded expertise across all outdoor categories to the industry. An unparalleled knowledge and understanding of the needs surrounding the outdoor world and innovative designs and technologically focused products, create the foundation and bring a core focus of authentic outdoor apparel into the industry. Marolina Outdoor is leading the industry again by adding iVendix to its back office processes. The company chose CenterStone as a partner for their digital transformation because of its proven success in the apparel industry, its strong user community, and its powerful suite of visual marketing and order management tools.

“Making the best outdoor gear is enhanced by offering the best mix of products at retail. Using the iVendix suite of tools, our reps are able to make visual assortments and recommendations that tell better product stories and will improve retailer sell-through”, comments Kevin Perry, VP of Sales Operations at Marolina. “CenterStone's tools make our traditional catalogs come alive and mirror our world class commitment to performance and innovation.”

“Personalization and increased communication between marketing and sales, gives companies the power to stay a step ahead of their competition,” said David Mathias, VP of Sales and Marketing for CenterStone. “We could not be more excited to help Marolina Outdoor, and their leading brands grow, by sharing their marketing vision and brand messaging through our ecommerce, merchandising and mobile products.

To learn more about how CenterStone is helping customers in the apparel and footwear industry, visit http://www.centerstonetech.com

About Marolina Outdoor

Marolina Outdoor Inc. was founded to bring deep seeded expertise across all outdoor categories to the industry. Our unparalleled knowledge and understanding of the needs surrounding the outdoor world created a corporation like no other. Innovative designs and technologically focused products create the foundation and bring our core focus of authentic outdoor apparel into the industry.

About CenterStone

CenterStone Technologies, and the iVendix suite is leading the way in digital marketing, sales tools and professional strength order management software for footwear and apparel brands. Our company was created from an industry-bred passion for footwear and apparel brands and an understanding of the unique marketing and sales opportunities that can come from wholesale e-commerce sales tools. Every day we strive to deliver real value to our customers; delight our user community with an unparalleled user experience; leverage the power of SaaS-based development, infrastructure and minimal downtime for our clients’ IT departments; and make CenterStone a special place in which to work.

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Cherish Edwards

Cherish Edwards
@CenterStoneB2B
since: 06/2009
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CenterStone Technologies, Inc.

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