Author Diane Ciotta's Newly Released “Shut-Up & Sell!” Is a Fantastic Tool for Understanding and Avoiding Common Pitfalls That Often Impede True Success in Sales

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“Shut-Up & Sell!” from Christian Faith Publishing author Diane Ciotta is an informative and fresh approach to reaching the client with honesty and a true desire to help.

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“Shut-Up & Sell!”: a must-read guide for sales professionals in all selling-based industries. “Shut-Up & Sell!” is the creation of published author, Diane Ciotta, who, after a dozen years in sales and sales management, followed her entrepreneurial instincts and established Training Classics in 1989 as a sales refinement company with a passion for presenting integrity-based techniques. Since then, she has influenced countless sales professionals around the country in dynamic skills enhancement seminars, through her high-energy and common-sense approach to selling. As a result of her positive effect on participants and numerous keynote requests, Diane broadened her focus outside the proverbial sales training box and diversified her company as The Keynote Effect. She has continued her commitment to sharing a strong and sincere message of accountability to a wide range of audiences, emphasizing both personal and professional growth. Diane’s philosophies for success are based on actual experiences. She expresses a humble and unique relatability in both her speaking and writing by using a humorous combination of Jersey sarcasm and Italian passion.

Diane believes that “professional selling begins with a sincere interest to meet a need and develops into a mutually beneficial relationship."

She continues, "In sales, walking the tightrope of attaining desired professional accomplishments while maintaining personal integrity is a bold yet achievable balance that when perfected, results in genuine ultimate success."

Published by Christian Faith Publishing, Diane Ciotta’s new book encourages sales specialists to incorporate an integrity-focused approach to professional selling based on common-sense principles depicted in humorous, real-life examples.

Too much talking and too little listening is a typical practice of too many sales executives. Common sense suggests that having two ears and one mouth is a clear indication that they should be used in that proportion—particularly in professional selling. But then again, common sense just isn’t so common, is it? As a result of goals and incentives combined with a natural competitive nature, salespeople are often driven to be fast-talking, self-centered, high-pressure individuals, causing their integrity to be compromised. Selling with integrity is perceived as an oxymoron, because ordinary salespeople approach the sales process like it’s a competitive sport—where there is a winner and a loser and the entire game is played on the defensive. But extraordinary sales professionals engage in the art of combining integrity with passion and focus on meeting their clients’ needs versus their own needs, by not trying to fit square pegs into round holes!

View a synopsis of “Shut-Up & Sell!" on YouTube.

Consumers can purchase “Shut-Up & Sell!” at traditional brick & mortar bookstores, or online at, Apple iTunes store, Kobo or Barnes and Noble.

For additional information or inquiries about “Shut-Up & Sell!” contact the Christian Faith Publishing media department at 866-554-0919.

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