Happtique Reimagined – A Curated mHealth App Boutique

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Today, at the HIMSS Connected Health Conference, Happtique, a standalone program brought to you by SocialWellth, launched its reimagined intelligence driven curated app boutique that makes it easy for consumers to discover, download, and manage their mobile health apps for a balanced lifestyle.

Our intelligence-driven curation process consistently finds, organizes, interprets and shares the most relevant and highest quality mobile health apps.

Today, at the HIMSS Connected Health Conference, Happtique, a stand alone program brought to you by SocialWellth, launched its reimagined intelligence driven curated app boutique that makes it easy for consumers to discover, download, and manage their mobile health apps for a balanced lifestyle.

Today, there are over 259,000 mHealth apps and that number continues to climb. This incredible volume of apps, combined with the rapid evolution of technology, makes it difficult for physicians, patients, and general consumers to keep abreast of which apps are available for their use. The proliferation of smartphones, combined with consumers taking a more active and informed role in their own health, has fueled this growth of apps and presents a tremendous opportunity to leverage mHealth apps in innovative ways.

This rapid pace of mHealth apps entering the market has left healthcare sponsors (healthcare providers, employers, health promotion organizations, and payers) and consumers lost in an unregulated sea of apps, unable to effectively navigate which apps fit their interests and meet their needs, and uncertain as to each app’s quality, privacy and security standards, scientific rigor and evidence of benefit. With hundreds of thousands of health apps in the app stores, consumers need guidance on identifying apps that are effective, provide accurate information, and are user-friendly. Healthcare sponsors want to stay informed and provide recommendations regarding health apps as part of their health promotion services they provide to all patients. However, guidance on how to judge the validity or worth of commercially available apps is lacking.

“Our intelligence-driven curation process, used for all apps in Happtique, consistently finds, organizes, interprets and shares the most relevant and highest quality mobile health apps across forty-eight health, balanced living, and lifestyle categories,” said SocialWellth Founder and CEO David Vinson. He added, “We take our enterprise level curation process, leveraging experts and an established set of industry guidelines, to create a personalized mini app boutique around a consumer’s own goals and interests.”

Within the Happtique program, we evaluate and filter the overabundance of marketplace apps for relevance, value, user ratings, scientific evidence and consumer engagement to recommend the apps that will benefit consumers in their daily digital health journey. Each curated app undergoes a rigorous review, starting with an Adaptive Privacy and Security (APS) scan to ensure mobile health apps meet privacy and security standards to ensure consumer protection. Each app within Happtique also has an ACUT (App Curation, Usability and Testing) score-card and our ACUT professional review providing consumers with unique insights into each app.

Using quick-polls and other data capturing techniques, Happtique initiates a digital dialog with consumers to gain insights. To further enhance the experience, the user interface is linked to social networking accounts allowing consumers to interact with others and share their experience.

Healthcare Sponsors who are interested in promoting, evaluating, or benchmarking their own apps can leverage Happtique to showcase their proprietary apps, offer promotions, and provide discounts and services.

In addition, app developers and organizations sponsoring apps interested in getting their app(s) reviewed through our intelligence driven curation process can contact us at appdevelop(at)socialwellth.com.

About SocialWellth
SocialWellth is a digital health company that curates mHealth apps and other assets for consumers and physicians. Our experiential approach, leveraging behavior, design, clinical and data sciences, helps deliver the most relevant mHealth apps for consumers to manage and track their health and wellbeing. Visit http://www.socialwellth.com to learn more or email pr(at)socialwellth.com.

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Jennifer Hall
SocialWellth
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