San Francisco, CA (PRWEB) December 15, 2016
Podcast technology provider ART19 announces today that Feral Audio has enlisted the platform for all of its hosting, distribution, analytics and ad serving needs.
The rapidly-growing, “fiercely-independent” podcast network is home to over 50 shows including “Harmontown,” “The Duncan Trussell Family Hour,” “Call Chelsea Peretti,” “Kumail Nanjiani's The X-Files Files” and breakout sensation, “My Favorite Murder.”
Feral selected ART19 for its proprietary WarpFeed® technology, which supports improved audience targeting and serving of fresh host-read ads, even throughout back catalog content. This allows Feral to generate revenue on a considerable amount of inventory that had previously gone unmonetized.
“Partnering with ART19 helps us increase revenue for shows without undermining their independence,” said Feral Audio CEO Jason Smith. “We’re no longer limited to selling advertising on the latest episode of a show. Instead, we can flight and target native live reads across multiple episodes. We can also set specific delivery thresholds, which keeps listeners from hearing the same ad over and over.”
“Watching Feral’s extraordinary growth this year has been a lot of fun,” said Sean Carr, CEO of ART19. “They’re creating a lot of great content, and we’re delighted that our tools are helping them monetize and expand. That is exactly our reason for existing.”
ART19 provides tools for hosting, distribution and monetization of podcasts, bringing enhanced listening metrics and ad serving technologies to publishers and advertisers. Founded by software entrepreneur Sean Carr and podcast producer Matt Belknap with input from top ad agencies, the platform solves problems with ad targeting, ad replacement and limits to measurement in the space. ART19’s technologies are helping agencies and brands leverage the increasingly popular medium and its highly engaged audiences.
For more information, visit http://www.art19.com.