Family Christian Boosts Holiday Sales Using Trending Search Links by Pure Oxygen Labs

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Shoppers that clicked Trending Search links converted to sales at a 300 percent higher rate than average, with an eighty percent higher average order value.

When placing Trending Search links by Pure Oxygen Labs on our category pages we immediately saw an increase in revenue and average order value that far exceeded our expectations.

Pure Oxygen Labs, an award-winning mobile marketing and deep link technology company, announced today that its Trending Search™ link optimization technology is achieving major ecommerce gains for retailers including Family Christian.

A proprietary technology, Trending Search links use algorithms and cloud-based architecture to enable e-commerce brands like Family Christian to add frequently searched “voice-of-the-customer” phrases to pages. The links are added to the page dynamically based on what like-minded customers searched for, while allowing the marketer to curate and edit the links displayed.

“We wanted a solution to convert popular search phrases into clickable links, making products more accessible to like-minded shoppers,” said Keith Watkins, CIO of Family Christian. “When placing Trending Search links on our category pages we immediately saw an increase in revenue and average order value that far exceeded our expectations.”

On Cyber Monday, Family Christian shoppers that clicked Trending Search links converted to sales at a 300 percent higher rate than average, with an eighty percent higher average order value. Over seven percent of the retailer’s Cyber Monday online sales came from shoppers utilizing Trending Search links.

Implemented prior to the holiday season, Family Christian now views Trending Search links by Pure Oxygen Labs as an integral part of their ecommerce operations.

“Trending Search links increase revenue for retailers by reducing the number of clicks it takes for shoppers to find products, based on phrases that other shoppers already searched for,” said Brian Klais, Founder and CEO of Pure Oxygen Labs. “The non-technical implementation makes it an ideal solution for any retailer looking for ways to immediately and dramatically impact the bottom line.”

Press inquiries: press(at)pureoxygenlabs(dot)com

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Scott Allan
@PureO2Labs
since: 11/2010
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