Mediaplanet Launches Its Annual Edition of “Small Business in America” Campaign Providing Tools for the Modern Entrepreneur

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Mediaplanet's new campaign aims to help today's entrepreneur operate a long lasting and successful business.

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50% of these entrepreneurs will not make it to the five-year mark and less than one-third will make it to a decade

In lieu of the holiday season, Mediaplanet announces distribution of its “Small Business in America” campaign going out within USA Today as well as online. A recent SBA survey exhibited that 75% of small business owners in the US are confident in seeing revenue growth this year. While this is an improvement from a year earlier, statistics still indicate that 50% of these entrepreneurs will not make it to the five-year mark and less than one-third will make it to a decade. Thus, this campaign will be an educational guide, highlighting the top: technologies, educational programs as well as organizations which are helping todays SMB owners overcome their industries major obstacles. Highlighting entrepreneurial best practices can help save: time, money and energy so that your small business can focus on the core competencies which separate them from the competition.

The print component of this campaign is distributed within today’s edition USA Today with a circulation of approximately 380,000 copies and an estimated readership of 1.14 Million readers in the cities of New York, San Francisco, Denver, Seattle and Washington DC/Baltimore, Los Angeles, Dallas. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Shark Tank panelists and successful businessman Kevin O’Leary graces the cover of this campaign to provide insight on what makes a successful entrepreneur, highlighting best practices that he looks for from a potential small business owner before making an investment. “Don’t get emotional about business,” O’Learly advocates. “Understand what it’s all about. Don’t let your emotions make decisions — let the numbers decide for you.”

This campaign was made possible with the support of the: The Small Business Administration, United States Association for Small Business and Entrepreneurship, Entrepreneurs Organization, IEEE Compter Society, Strategic and Competitive Intelligence Professionals, Pepperdine University, OnDeck, Arxan, Google, Box, SmartBiz, Symantec, The Hartford, Xero, Kaspersky, National Cybersecurity Alliance and Deluxe.

About Mediaplanet 
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Donna Nuriel
Mediaplanet
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