Nearly half of small and midsized businesses have been the victim of a digital attack, and 71 percent of security breaches target small businesses
(PRWEB) December 13, 2016
In the New York, San Francisco, Seattle, Denver, Los Angeles, Dallas, as well as the Washington DC/Baltimore markets, Mediaplanet’s fourth annual edition of the “Small Business” campaign will be distributed within this weekend’s edition of USA Today. With an estimated readership of 1.14 million, 380,000 copies will be circulated through these select high-impact markets as to educate individuals across the United States on the importance of supporting today’s entrepreneurs. For those looking to catch a glimpse of this amazing publication, the digital portion of the publication can be viewed by clicking here.
This publication was made possible with the support of industry leading website security provider, Symantec. A recent SBA survey exhibited that 75% of small business owners in the US are confident in seeing revenue growth this year. While this is an improvement from a year earlier, statistics still indicate that 50% of these entrepreneurs will not make it to the five-year mark, and less than one-third will make it to a decade. Thus, Mediaplanet, Symantec and others helped bring together key thought leaders in the small business industry to highlight the top technologies, educational programs as well as organizations which are helping today’s SMB owners overcome their industries’ major obstacles. The issue features insightful editorials by contributors from the Small Business Administration, USASBE, CNBC’s Marcus Lemonis, Shark Tank’s Kevin O’Leary & Robert Herjavec, The National Cyber Security Alliance and more. Mediaplanet’s Small Business campaign is a complete guide, highlighting entrepreneurial best practices which can help save time, money and energy so that your organization can focus on the core competencies which separate you from the competition.
One of the most pressing issues these smaller firms must overcome in 2016 is the threat of cyber security, often perceived by SMB owners as a pain point exclusive to enterprises. As Executive Director of the National Cyber Security Alliance, Michael Kaiser, states, “Nearly half of small and midsized businesses have been the victim of a digital attack, and 71 percent of security breaches target small businesses.” To address these issues, Symantec’s Jeff Barto provides best practices for how modern entrepreneurs can build and maintain trust with their consumers’ online. Speaking on the importance of small businesses taking the necessary steps to ensure their customers’ data is secure, Jeff asserts that “a lack of security at any user touch point erodes return on investment. For example, an untrustworthy website with a ‘Not Secure’ warning in the address bar will deter new visitors from browsing and established customers from returning.”
As a trust strategist and value advocate in Symantec’s Website Security Solutions business unit, Jeff is passionate about establishing and projecting fundamental trust on the internet. Jeff leverages his decades of experience in technology marketing and IT/security at BBDO, infoUSA, Applied Materials, Symantec, HP, and Norton in keynotes and panels at ISSA and InfraGard events, World Hosting Days, the Online Trust Alliance’s trust summit, and a host of ecommerce focused events such as Internet Retailer, Online Retailer, and shop.org. Jeff delivers a motivating perspective for maximizing the business value – and rewards – of trust, confidence and security.
For more information on Symantec’s Website Security services for businesses of all sizes, as well as Jeff Barto’s November 29th Live Webinar on “Trust Building Topics”, go to: https://go.symantec.com/be-trusted
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.