Pursuant Introduces Doctors' Day Accelerator

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Pursuant announces Doctors' Day Accelerator, a new product that combines the power of viral fundraising with relationship fundraising principles to engage individuals and deepen their commitment to hospitals.

As hospitals prepare for Doctors’ Day on March 30, Pursuant is proud to announce a new solution to drive engagement, deepen commitment, and increase revenue on this special day: Doctors’ Day Accelerator.

National Doctors' Day has been held every year on March 30 since 1933. On this day across the country physicians are honored for the service they provide to their communities. Doctors’ Day has become a valuable opportunity for hospitals and health foundations to inspire giving from their patients and community.

To help hospitals maximize the fundraising opportunity of National Doctors’ Day, Pursuant is pleased to introduce Doctors’ Day Accelerator, a digital fundraising solution that enhances a hospital’s direct response efforts using an innovative digital engagement strategy. The Doctors’ Day Accelerator combines the power of viral fundraising with relationship fundraising principles to engage individuals and deepen their commitment to hospitals in a way that is personal and relevant for every individual.

“Pursuant is proud to help equip hospitals to maximize the fundraising opportunity of Doctors’ Day,” said Pursuant CEO Trent Ricker. “We do not take lightly the honor of helping life-giving organizations get the funding they need. With Doctors’ Day Accelerator we have combined our best practices, principles, and data to help hospitals get results.”

Over the past 15 years, Pursuant has partnered with some of the world's leading hospitals and health foundations including Shriner’s Hospital, Community Health Network, Banner Health, and Virginia Community Health Foundation.

“One thing we've learned through conversations with our health partners is that many hospitals are looking for new ways to take their Doctors’ Day campaigns to the next level,” said Pursuant Executive Vice President Kelley Stewart. “Costs are rising and hospitals need innovative fundraising approaches to get better results. We developed the Doctors’ Day Accelerator in an effort to provide an innovative way for hospitals to reach more donors and maximize the results of their Doctors’ Day campaigns.”

To learn more about Pursuant’s Doctors’ Day Accelerator campaign and how it is helping hospitals enhance their Doctors’ Day experience, visit http://www.pursuant.com/doctorsdayaccelerator.

The Pursuant Group, based in Dallas, Texas, is a technology-driven, comprehensive fundraising consultancy serving the world's leading nonprofit organizations across the entire donor pyramid. Since 2001, Pursuant has helped thousands of organizations raise billions of dollars. Pursuant partners with health and human service organizations, educational institutions, athletic programs, hospitals, faith-based organizations, and churches to impact lives through intelligent data, proven strategies, and award-winning creative to grow and sustain revenue. For more information, visit http://www.pursuant.com.

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Hilary Sutton
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