Barcelona, Spain (PRWEB) December 14, 2016
Red Points, a global leader in brand and copyright protection, encourages brands to combat counterfeit products this holiday season. The issue of counterfeit products saturating the retail market has recently come to light after Amazon was under fire for counterfeit products sold on the retail giant’s ecommerce platform. Many of the counterfeit products came out of China and left legitimate sellers on Amazon’s site upset about the loss of revenue. In addition, Apple has recently made known that many smartphone chargers listed as Apple products on Amazon’s site were not in fact Apple products.
“Brands need to protect their products, especially during the holiday season when there is a sharp spike in retail purchases, since counterfeit or ‘fake’ products can at best harm the genuine brand and at worst pose a safety hazard to the consumer,” says Laura Urquizu, CEO of Red Points.
Counterfeiters exploit the reputations of popular brands and exclusive luxury brands, producing unauthorized imitation products. According to the International Chamber of Commerce Impact Study, brand infringement and digital piracy have a severe economic impact: Annual sales of counterfeit goods total $1.77 trillion, and pirated content is valued at $23 billion. Brands are further damaged by the diminished value of their intellectual property and copyrights (e.g., licenses, sponsorships, and distribution agreements), and the diversion of Internet traffic and income to unauthorized channels.
In order to combat the issue of counterfeit products, Red Points developed a proprietary technology to scan the Internet 24 hours a day and identify all violations and infringements. Data from every infringement is documented and classified, and clients are provided with real-time reporting tools that offer full visibility and actionable intelligence. Red Points leverages technical, legal, and academic expertise to ensure that all infringing data is de-indexed and removed quickly and cost-effectively.
“Our primary focus is to protect our brand. Thanks to Red Points we have been able to put an end to infringements of our brand online and it allows us to protect all of Hawker’s digital activities. Today, any brand with an online presence needs to have a solution that protects their brand from counterfeit goods to ensure the integrity of their product,” Anna Carbonell, Legal Support Officer at Hawkers.
The company protects industries and products that include: fashion and luxury clothing, luxury watches and jewelry, perfume, cosmetics, consumer electronics, toys, video games, and live broadcasts or recordings of concerts, games, and other events.
About Red Points
Red Points is a global leader in brand and copyright protection, combining proprietary technology with unmatched legal, technical, and analytical expertise to defend international brands and online content providers against counterfeiting and digital piracy. Red Points is the preferred brand protection partner for prestigious global brands and content owners in the sporting, entertainment, fashion, editorial, design and luxury industries, providing unique services across the entire digital spectrum. The company is devoted to protecting creativity, innovation, and design since our founding in 2011. To learn more about Red Points, please visit http://www.redpoints.com.