Pure Encapsulations® Releases Nrf2 Detoxwith Setria® Glutathione

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Supplement designed to support detoxification and antioxidant defenses*

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Kyowa Hakko U.S.A., Inc, and Pure Encapsulations today announced the launch of the new Pure Encapsulations Nrf2 Detox product, formulated with Setria® Glutathione, to target Nrf2 (nuclear factor erythroid 2-related factor 2), a transcription factor that acts as a genomic “switch” and master inducer of more than 1,000 genes throughout the body, helping to protect against toxins, reactive metabolites, reactive oxygen species and environmental xenobiotics.*

Nrf2 Detox includes resveratrol and broccoli sprout concentrate, an ingredient that promotes Nrf2-mediated signaling. Nrf2 controls the expression of numerous genes responsible for detoxification and protection against oxidative stress. Add in Setria® – a form of L-glutathione, called nature’s “master antioxidant” – and Nrf2 Detox becomes a daily supplement that helps protect cells and support the body’s natural detoxification processes.*

Setria® is a well-studied form of L-glutathione that can help increase the body’s glutathione blood levels. It provides intracellular antioxidant support, benefits cellular detoxification, and supports a healthy immune response. Glutathione helps protect the body’s cells from the effects of oxidative stress and toxins. Setria® Glutathione is made through a patented fermentation process and is patent-pending for increasing natural killer (NK) cell activity. It is pure, vegetarian, and allergen-free.*

“The combination of broccoli sprout concentrate and Setria® allows the body to fight the constant attacks of oxidative stress caused by things we come in contact with every day,” said Kelly Heim, Ph.D., Senior Director of Scientific Affairs at Pure Encapsulations. “The strong scientific support of Setria® as an antioxidant made it the best choice for Nrf2 Detox.”

For more information about Nrf2 Detox, visit http://www.pureencapsulations.com/nrf2-detox.html

About Setria® Glutathione
Setria® Glutathione, manufactured by Kyowa Hakko Bio Co., Ltd., is a clinically studied and patented form of glutathione that, when taken orally, has been shown to replenish the body's reserves, which may be depleted as a result of lifestyle choices, stress or natural aging. Called the "master antioxidant," glutathione helps protect cells in the body from the effects of oxidative stress and toxins. Setria® Glutathione is manufactured through a patented fermentation process to yield high purity and high quality, and is both vegetarian and allergen-free. For more information about Setria® Glutathione, visit http://www.SetriaGlutathione.com.

About Kyowa Hakko USA
Kyowa Hakko USA is the North & South American office for Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. Kyowa is the maker of branded ingredients including Cognizin® Citicoline, Lumistor® L-Hydroxyproline, Pantesin® Pantethine, Setria® Glutathione, as well as Sustamine® L-Alanyl-L-Glutamine. For more information, visit http://www.kyowa-usa.com.

About Pure Encapsulations
A business unit of Atrium Innovations Inc., Pure Encapsulations is committed to producing the most complete line of research-based nutritional supplements. Available through health professionals, finished products are pure and hypoallergenic to optimize the long-term health of all patients, even the most sensitive. Through research, education, strategic partnerships and science-driven formulations, Pure Encapsulations is dedicated to helping practitioners make the best clinical decisions for every patient, every time. Pure Encapsulations is an industry leader in quality assurance, with an extensive raw material and finished product testing program that includes analysis for identity, potency, environmental contaminants, oxidation and more by certified third-party laboratories. Pure Encapsulations is NSF-GMP registered in the U.S., GMP certified in Canada and exceeds the ¬¬¬¬¬standards of the United States Pharmacopeia (USP) for supplement manufacturing. For additional information, please visit PureEncapsulations.com.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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Elyse Lovet
Kyowa Hakko U.S.A
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