Discount Labels and Lancer Label Merge to Offer Customers More

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Newly expanded Discount Labels becomes a single source provider for custom labels

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Our customers are excited by our enhanced capabilities, streamlined customer service and expanded footprint. We’re going to build on this excitement to bring customers the best of both brands, and a whole lot more.

Custom labels leader Discount Labels is merging with Lancer Label effective January 1, 2017. The company will move forward as Discount Labels and will become a single source provider for its growing network of resellers. “We have been in a strategic partnership for many months,” says Eric Lanz, Senior Vice President. “Our customers are excited by our enhanced capabilities, streamlined customer service and expanded footprint. We’re going to build on this excitement to bring customers the best of both brands, and a whole lot more.”

Brian Webb, Director of National Sales, adds “I’ve spoken to several of our customers who already have moved all their business to Discount Labels and are very pleased with how smooth their transition has been. They are thrilled to have expanded capabilities from one supplier along with more personalized service from a combined customer service team.”

Discount Labels’ will now include its New Albany, IN and Omaha, NE facilities and will provide digital labels, high-quality prime labels, and a wide variety of specialty labels such as durable labels and consecutive number labels in short, medium and long runs. This move makes Discount Labels one of the largest digital custom label printers in North America. The company also will continue to offer a variety of rubber stamps and promotional products. With this partnership, Discount Labels now can offer customers the largest selection of custom label solutions coast to coast.

In addition to combined printing capabilities, Discount Labels is making several investments across both facilities to improve the overall customer experience. “We’re making significant investments in our workflow infrastructure to improve speed and quality,” says Andrew Turner, VP of Customer Service. These investments include a highly advanced phone system, workflow technology upgrades, a new website for easier ordering, and more project management resources. “We want to be the easiest and most knowledgeable custom label partner in the business,” says Turner. “We’re laser focused on delivering an outstanding experience -- every customer, every order, every day. This merger gives us strong winds in our sails. Our newly combined teams are very excited to bring more value and service to our customers than ever before.”

What Lancer Label Customers Can Expect
Lancer Label customers can continue to call the Customer Service team as they’ve done in the past for quotes or orders. Representatives will have more resources and solutions to offer, with the same or better pricing and delivery times. Customers also can go online to 24/7 to conveniently get a quote or place an order for almost any type of custom label project.

For more information about the merger, customers should reference their Transition Toolkit that was mailed to each customer address. They also can go online to a specially designed section of the Discount Labels web site, to view FAQs, a welcome video and more information.

About Discount Labels:
Discount Labels specializes in die cut labels, premier labels, durable labels, UL labels, variable data labels, printer labels, magnets, stamps and promotional products for every industry including automotive, construction, healthcare, manufacturing, restaurant and retail. Discount Labels sells through the largest authorized label distributor network in the U.S. and Canada. Eligible dealers are active in one of the following industries: printing, graphic arts, specialty advertising, business forms, packaging and shipping, signs, banners, rubber stamps, or office products. Established in 1965, one year after Lancer Label, Discount Labels has grown to be America’s largest wholesale custom label supplier. Find more information at and visit us on Facebook, Twitter and LinkedIn.

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Rob Koller
Discount Labels
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