BBEX Marketing Collaborates with Lynn University for Unique Educational Experience

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Putting Class Theory into Real Practice

SEO and marketing company Boca Raton presenting at Lynn University

Nate Aloni of BBEX Marketing presenting at Lynn University

It's not every day that a student gets to implement concepts learned in class into real-life applications.

BBEX Marketing (BBEX Inc.), a successful South Florida marketing firm that specializes in online marketing, including web design and search engine optimization, coordinated with Lynn University for a third consecutive semester. The marketing firm opened its doors to students enrolled in Lynn University’s College of Business and Management, working in conjunction with Dr. Henry Schrader, Assistant Professor.

The collaboration was a natural choice for Lynn University, which has long been known for its innovation-friendly philosophy. The Boca Raton educational institution prides itself in “Looking at what’s out there” and creating “different pathways for... students,” according to the school’s president, Kevin M. Ross.

Offering this unique opportunity highlights Lynn University’s commitment to preparing students for an innovative future. BBEX Marketing is on the cutting edge of online marketing and SEO, continually seeking to exceed the expectations of its clients by conducting an in-depth analysis of their marketing needs, and by applying the most recent, proven marketing strategies to fulfil those needs. It is this commitment to innovation that brought Lynn University and BBEX together for a unique hands-on teaching experience focused on putting good theory into real practice.

It's not every day that a student gets to implement concepts learned in class into real-life applications. The MBA students in Dr. Schrader's Integrated Marketing Communications class were separated into teams with each team receiving an actual client of BBEX to manage.

Working with Project Manager Nate Aloni of BBEX, the teams were assigned a number of projects designed to give them the experience to promote brand awareness and increase online visibility for real-life clients, consisting of South Florida companies in various industries. Students were responsible for managing a client’s social media, writing quality press releases, and content marketing. Additionally, the teams were provided a hands-on opportunity to experiment with applying search engine optimization (SEO) techniques to rank blog posts in Google’s search engine.

The BBEX Project was entertaining and educational, and it counted as 35% of the student's final grade for the class. Aloni said, “The BBEX Project is a great way for us to reach out to the university and the community at large, and it’s an excellent opportunity for students to gain hands-on experience with a marketing firm.” One student, Leonard Vargas, stated, “The project was an eye-opening experience that provided me an opportunity to use knowledge learned in class to implement real-world strategies.”

Both BBEX and the Lynn University College of Business and Management considered the project to be a success, and there are plans to collaborate again in the future.

About BBEX Marketing

Headquartered in Boca Raton, Florida, BBEX Marketing is an internet marketing consulting company. For nearly a decade, the firm has been implementing unique and innovative strategies designed to improve their customers’ online presence, and in turn, improve their sales results. The company specializes in web design, search engine optimization, and search engine rankings, and aspires to be a one-stop shop for all of their clients’ online marketing needs. You can find BBEX online at http://www.bbexmarketing.com/.

About Lynn University

Lynn University, located in Boca Raton, Florida, is notable for its small size and large aspirations. Being smaller has allowed this ground-breaking institution of higher education to “do things the big schools only wish they could.” Their students enjoy advantages like iPad-powered learning, early contact with potential employers, and accelerated degree programs designed to help them jumpstart their futures. You can find Lynn University online at http://www.lynn.edu.

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Josh Solomon
@bbex_marketing
since: 08/2010
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