Double Win for The Pedowitz Group: Debbie Qaqish and Kevin Joyce Earn SLMA’s 2016 Top 40 Most Inspiring in Sales Lead Management Award

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Revenue Marketing™ Company, The Pedowitz Group (TPG), announces two top executives have been named 2016 Top 40 Most Inspiring Leaders in Sales Lead Management. Debbie Qaqish, TPG Principal Partner and Chief Strategy Officer, earned the #2 spot in the C-Level Management category, while Kevin Joyce, VP of Marketing Strategy, ranked #4 in the division of Lead Generation.

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The Pedowitz Group ~ Connecting Marketing to Revenue™

"Thousands of lead generation agencies and millions of marketing departments must manage sales leads properly to gain revenue in a predictable manner. This is why we recognize our leaders in this annual election," said SLMA President James Obermayer.

Revenue Marketing™ Company, The Pedowitz Group (TPG), announces two top executives have been named 2016 Top 40 Most Inspiring Leaders in Sales Lead Management. Debbie Qaqish, TPG Principal Partner and Chief Strategy Officer, earned the #2 spot in the C-Level Management category. Kevin Joyce, VP of Marketing Strategy, ranked #4 in the division of Lead Generation. This is the sixth consecutive year that TPG executives have been formally recognized as winners in sales lead management.

The Top 40 Most Inspiring Leader award is an annual peer-based contest, sponsored by the Sales Lead Management Association (SLMA) and consists of ten leaders in each of four distinct categories: 1) C-Level Management 2) Marketing and Sales Management 3) Lead Generation and 4) Software and Web Apps. Winners are ranked from 1 to 10, based on the number of votes received. Click here for a complete list of the 2016 Top 40 Most Inspiring Leaders in Sales Lead Management.

Debbie Qaqish – Most Inspiring in B2B and B2C C-Level Management

This year Debbie has been focused on identifying the key ingredients for building a successful Revenue Marketing Center of Excellence. She has been prolific in the area of Marketing Operations, authoring a white paper series and bylined articles on the rise of this critical functional area. Debbie coined the term Revenue Marketing in 2011 and authored the award-winning book, “Rise of the Revenue Marketer.” She hosts radio program WRMR Power Talk Radio for Revenue Marketing Leaders. Debbie is now a six time winner of SLMA’s Most Inspiring/Influential in Sales Lead Management and a Top 20 Woman to Watch. She is also a regular columnist for B2B Marketing Magazine and Strictly Marketing Magazine.

Kevin Joyce – Most Inspiring Leader in LeadGen

Kevin Joyce inspires his team to evolve lead management for clients, accounting for acquisition and retention. This year, Kevin innovated TPG’s funnel lead management process for clients Bandwidth and GE Digital. He introduced the concept of why companies should create two different funnels to manage leads, one for acquisition (new leads), the other for retention and growth (existing customers). Kevin also introduced SCOTSMAN, a new list of criteria to measure the marketing funnel and handoff of sales ready leads, to replace outdated BANT. Kevin is regular columnist for Target Marketing Magazine.

“Our members recognize the leaders in the field of sales lead management, the core discipline that must be adhered to before the tools of CRM, marketing automation, business intelligence, and hundreds of software applications can be applied. Many thousands of lead generation agencies and millions of marketing departments must manage sales leads properly to gain revenue in a predictable manner. This is why we recognize our leaders in this annual election.”

About the Sales Lead Management Association

The SLMA has 8,000 worldwide members, and its website includes 300-plus articles from 60 industry authors. Activities throughout the year include an active ‘opinionated’ blog, recognition for the ‘20 Women Leaders to Watch in Sales Lead Management,’ and the SLMALive Radio Program, currently with 347 episodes and 85,600 listeners. SLMA Radio is one of eight marketing and sales shows for at-work listeners on the Funnel Radio Channel. For more information about SLMA call Sue Campanale at (360) 933-1259. The SLMA is a division of the Funnel Media Group.

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 firm, is the world’s largest full-service Revenue Marketing™ company. A two-time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,200 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 40 national awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, call us at 855-REV-MKTG or visit Revenue Marketer Blog

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Elizabeth Fairleigh
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