GoCardless and Chargebee Partner to Roll Direct Debit to European Businesses

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Chargebee partnered with GoCardless to enable European Subscription Businesses to accept Direct Debit as a preferred payment method.

Chargebee’s subscription platform is the foundation for some of the fastest-growing subscription businesses in the world. It has now introduced GoCardless as a way for those companies to bill their customers, letting them offer Direct Debit payment to the broad European market at the flick of a switch.

The GoCardless integration allows Chargebee customers to add Direct Debit as a payment option for their subscription business. It makes it easy to manage billing and payments together, keeping business processes streamlined and improving productivity.

Hiroki Takeuchi, Co-Founder and CEO, GoCardless commented on the news: “As Direct Debit is the preferred way for European customers to pay for subscriptions, Chargebee’s recurring billing platform is a natural fit with GoCardless. Not only does it increase conversion rate but also reduces churn due to no card expiry. We’re excited to launch this partnership, particularly with the strong growth in subscription services and look forward to supporting Chargebee in its expansion across Europe”

Krish Subramanian, Co-Founder and CEO, Chargebee said, “GoCardless is one of the finest and most innovative fintech startups that is beating the banks with design. The GoCardless support for Direct Debit is a great boost for customers in Europe, and a much awaited supported feature at that. Our valuable partnership with GoCardless strengthens subscription as a business model for European markets, especially in UK, one of our significant markets where we would love to reinforce our presence.”

In a recently conducted survey (https://www.gocardless.com/blog/direct-debit-subscriptions/) by YouGov and GoCardless, consumers identified Direct Debit as their preferred choice for payment vs debit cards, PayPal and credit cards. With this partnership, Chargebee and GoCardless intend to bring in a smoother billing payment experience for every subscription business.

About GoCardless (http://www.gocardless.com):
Direct Debit is the best way to take recurring payments in Europe, with lower failure rates, lower fees and increased flexibility compared to using debit cards.

GoCardless launched in 2011 and now serves over 20,000 companies collecting over a £1.5bn per year. It has raised $25m investment from a range of investors including Notion Capital, Balderton Capital, Accel Partners, Passion Capital and Y-Combinator.

Taking payments through GoCardless allows merchants to take control of their payments with a superior online experience, automatic payment processing and very low fees.

GoCardless was recently selected as one of the Bloomberg Innovators and a rising star in the KPMG FinTech 100.

About Chargebee (http://www.chargebee.com):
Founded in 2011, Chargebee is a smart and comprehensive online subscription / recurring billing management solutions provider that simplifies billing complexities. Chargebee helps businesses of all sizes across a range of industries to automate billing, tax invoicing and payment processes, all with one elegant API layer.

Chargebee’s customer base include Vinyl Me Please, Soylent, Freshdesk, Calendly, AB InBev etc., Chargebee integrates with major payment gateways such as Braintree, Stripe, Authorize.Net across more 48 countries. Chargebee is backed by Accel Partners and Tiger Global Management.

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Divya Ganesan