Wise Marketer Group Announces Second Annual Loyalty Academy Conference

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The Wise Marketer Group, publishers of The Wise Marketer, the most widely read news source for customer and loyalty marketing in the world, has announced the date and location of the second annual Loyalty Academy Conference: Loyalty Academy Conference will be held on Thursday, March 2, 2017 at the Marriott Harbor Beach Resort and Spa in Ft. Lauderdale, Florida.

Customer loyalty conference

The 2017 Loyalty Academy Conference

We’re excited to bring together a diverse group of senior loyalty marketing professionals from around the globe to tackle the most pressing ‘big rock’ issues facing loyalty practitioners today.

The Wise Marketer Group, publishers of The Wise Marketer, the most widely read news source for customer and loyalty marketing in the world, has announced the date and location of the second annual Loyalty Academy Conference: the Loyalty Academy Conference will be held on Thursday, March 2, 2017 at the Marriott Harbor Beach Resort and Spa in Ft. Lauderdale, Florida. The full conference agenda and registration information can be found at http://www.loyaltyacademy.org/loyalty-academy-2017-conference/.

The theme of this year’s Loyalty Academy Conference is “Frictionless Loyalty: Navigating the Intersection Between Loyalty and the Customer Experience.” Today's customers demand ever more seamless, value-added, and personalized rewards, recognition, and digital experiences. The Conference will help delegates understand how loyalty marketing will evolve and thrive in the age of frictionless loyalty, and learn how to create frictionless loyalty with their own best customers.

Agenda topics will include the intersection of loyalty marketing with CX and mobile payments, address organizational and financial challenges to implementing a frictionless customer strategy, and debate the role of points-based loyalty programs in the digital and mobile future. Confirmed speakers at the Loyalty Academy Conference include:

  • Rick Ferguson, CEO and Editor in Chief, Wise Marketer Group
  • Mike Atkin, Chairman, Customer Strategy Network
  • Mike Capizzi, Dean, Loyalty Academy
  • Bill Hanifin, COO, Wise Marketer Group and President, Hanifin Loyalty

The Conference will announce additional speakers soon.

Said Mike Atkin, Chairman of the Customer Strategy Network, “We’re excited to bring together a diverse group of senior loyalty marketing professionals from around the globe to tackle the most pressing ‘big rock’ issues facing loyalty practitioners today. The Loyalty Academy Conference isn’t a day of PowerPoint presentations; it’s a day of intimate networking, discussion, and debate amongst speakers and delegates alike.”

The Loyalty Academy Conference is sponsored by the Founding Sponsors of the Wise Marketer Group. The Founding Sponsors, united behind a Wise Marketer designed to serve the global community of Loyalty Marketing professionals, include Accenture, Hinda Loyalty Group, KULA, Loylogic, Maritz Motivation Solutions, rDialogue, and RewardPaths.

The Loyalty Academy Conference is currently taking registrations for delegates. Until January 31, 2017, attendees can take advantage of a special Early Bird Rate to enjoy a substantial discount on attendance as well as a special conference room rate at the Marriott Harbor Beach Resort and Spa. Please visit http://www.loyaltyacademy.org/loyalty-academy-2017-conference/ for complete registration details.

About the Wise Marketer Group
The Wise Marketer Group delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals. The Wise Marketer Group publishes the Wise Marketer, the most widely read news source for Customer and Loyalty marketing in the world, with a 15-year history serving the global loyalty marketing industry. The Wise Marketer also publishes The Loyalty Guide™ and operates the Loyalty Academy™, the first loyalty industry professional certification program, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum.

For details, visit http://www.TheWiseMarketer.com and http://www.LoyaltyAcademy.org.

About the Customer Strategy Network
The Customer Strategy Network (CSN) is a membership organization founded in 2006 and composed of independent loyalty marketing and customer relationship management practitioners. CSN Partners represent multiple geographic markets worldwide including the United States, Canada, United Kingdom, Europe, Middle East, South Africa, Latin America, Caribbean, Australia, New Zealand, Philippines, India and Russia.

For more information, visit http://www.customerstrategynetwork.com.

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