ABTS Convention Services Documentary Winner of 37th Annual Telly Award

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ABTS Convention Services is awarded the 37th Annual Telly Award for Unconventional: The Documentary.

The Telly Awards have named ABTS Convention Services a winner in the 37th Annual Telly Awards for its piece titled Unconventional: The Documentary. The contest drew over 13,000 entries from all 50 states and numerous countries.

The documentary addresses how meetings and events can use technology to better engage attendees — and it all starts with sound. Lack of clear sound is one of the most common complaints among attendees, and effective use of sound can make presentations more memorable and effective senses by creating a gateway to memory. Using a narrative to actively engage emotions when presenting educational material can also help in creating lasting, useful memories. The documentary then focuses on the medium in which content is presented as essential to reaching a wider audience and concludes by noting that, even today, we are no longer limited to the virtual space. Thanks to apps and wearables — and in the near future, even without the assistance of these devices — engagement can be tracked in real time. With technologies like these, meeting planners can more effectively model and measure their success, vendors can approach their clients better informed, and attendees can walk away with more memorable experiences.

The Telly Awards were founded in 1979 and remains the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

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Patricia Andrade
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