Award-Winning Hospitality Authority Jenni Haines Launches New Luxury Service Training and Team Building Company.

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J Haines Luxury offers Staff Training & Team-Building Programs, Luxury Vacation Home Curation & Reservations, Guest Experience Programming and More, with Haines Named as Chief Happiness Officer and Master Experience Maker.

Today leading hospitality authority Jenni Haines announced the formation of a new company offering multi-faceted services in the luxury customer service and hospitality niche. J Haines Luxury, helmed by Haines, will offer a range of services designed to help companies and audiences enhance their guest experience, and also to help luxury travellers with the most discriminating tastes find the best vacation home experiences on the market today.

Haines ceremonially announced the new company last month at the 2016 World Ski Awards in Kitzbuhel, Austria. Haines was tapped to present the award for “Best Ski Chalet in the United States” at the gala awards presentation, having previously accepted this award for her previous project, the famed and hugely successful Casa Nova, Deer Valley, which won the much-coveted distinction three years in a row.   Haines was the Chief Happiness Officer and General Manager at Casa Nova for seven years. Prior to opening Casa Nova, Haines spent a storied career in the high-end hotel, resort and restaurant business including The Ritz-Carlton and Marriott International serving in a variety of posts, and opening new hotels and restaurants around the world.

J Haines Luxury will initially focus on four areas of service offerings:

TRAINING AND TEAM BUILDING for companies of all sizes, and industries of all types.  Secret Shopping services are also available, with custom training programs to address specific strengths and weaknesses revealed during covert observations.

GUEST EXPERIENCE PROGRAMMING for home parties, ballroom galas and product launch events is a cut above typical party planning because of the training component targeting both the desired guest experience and desired overall message.  Everyday Customer Service Programming, Scripts, and Procedures are also a popular item; J Haines Luxury creates the scripts and steps, and then trains employees how to execute them.

KEYNOTE SPEAKING and Break-Out Sessions to deliver inspiring, motivational education to audiences about the power of great customer service to impact lives, careers and the bottom line.

THE CURATE COLLECTION, currently in pre-launch, made up of exclusive, luxury vacation residences hand-picked for the style, beauty, security and service the world’s most discriminating travelers have come to expect from a Jenni Haines-approved experience.


Information about J Haines Luxury and Jenni Haines is available at

For interview requests and hi-res photos, please contact Robin Whitney, 435-640-0740, robin(at)whitneyonline(dot)com.


Information about the World Ski Awards, the most prestigious awards programme in the ski tourism industry, is available at

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Robin Whitney
since: 07/2015
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