AdSpruce and GroupM Pakistan announce brand new alliance.

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AdSpruce and GroupM Pakistan are proud to announce a brand new alliance that will lead the market for video and rich-media advertising in Pakistan.

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Since AdSpruce and GroupM Pakistan started working together in late October 2016, four campaigns have successfully been run for global brands such as Unilever, Colgate and Shell using AdSpruce’s Full-Page Takeover with video as well as its unique low-bit-rate video formats for legacy devices.

GroupM Pakistan is excited to work with AdSpruce because of the unique platform AdSpruce offers, which can deliver rich-media and video ads to any device including feature phones, smartphones and tablets. The interactive rich media ad units are delivered using AdSpruce’s ad server and created using its HTML5 Ad Studio, which optimises the user experience to deliver better brand engagement.

Being able to deliver ads to any device means that the various types of consumers in Pakistan, from users with high-end smartphones to the users with low-end feature phone devices will still be able to see the brands’ engaging ads. As mobile is the main source of communication and media consumption in Pakistan, GroupM Pakistan have found a partner that can help them reach all consumers in Pakistan.

The newly formed alliance will not only be about reach and markets but about how both companies can innovate and push the mobile advertising industry forward together for big brands and clients. GroupM Pakistan are looking for AdSpruce to become the platform that helps and drives their mobile advertising, delivering campaigns across the whole of Pakistan and pioneering new ad formats over the largest number of devices possible.

AdSpruce CEO Ian Mullins said, “We’re excited to be working in a market like Pakistan with GroupM. The most important success factors in digital right now are the quality of engagement and viewability; our ad server can deliver to more than twice as many phones as our nearest competitor and we’re delighted to have the opportunity to showcase our HTML5 Ad Studio solutions.”

“As communication partners, we are always looking for more effective and innovative ways of reaching out to our target audiences across Pakistan. Mobile has the highest reach in Digital and we needed solutions to reach out to our different target audiences. This we were able to do via our partnership with AdSpruce.” Amna Khatib, Head of Digital GroupM Pakistan.

GroupM are currently the largest media investment group in the world, with more than £102b billings worldwide. GroupM and their impressive network are responsible for almost one in three ads globally. For more information on GroupM’s network and technology, visit the website at http://www.groupm.com

AdSpruce delivers over 100 million video ads every month in emerging markets and has a rapidly growing network of premium video publishers across the world. AdSpruce has an impressive mobile video programmatic platform and world-leading outstream, in-stream, interstitial and HTML5 ad units. To find out more about AdSpruce’s mobile video advertising capabilities, visit the website at http://www.adspruce.com.

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About AdSpruce

AdSpruce® is a mobile video ad tech company which specialises in providing mobile web advertising solutions for advertisers and publishers.

AdSpruce enables publishers to maximise revenue from their mobile inventory by providing an industry-first mobile web Ad Development Kit (ADK) that integrates video advertising across mobile inventory. The AdSpruce mobile web ADK provides the first solution for trackable pre-roll advertising on feature phones and a variety of rich-media ad spots on smartphones and tablets. With mobile web audiences more than twice larger than app audiences and growing even faster (Morgan Stanley, 2015), AdSpruce focuses on delivering the best possible ad experience across all mobile browsers. From low-bandwidth phones in emerging markets like Vietnam and Indonesia to 4G smartphones in New York, London and Singapore, AdSpruce can provide the highest possible video advertising quality and experience.

Founded in 2011, AdSpruce has delivered millions of video adverts for some of the world’s biggest brands including Microsoft, IBM, Disney, Coca Cola, Vodafone, BBC and BMW.

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Daniel Horgan
AdSpruce
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