Cynopsis Announces Ratings Master Class on January 25 in NYC

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Attendees will learn how to understand and interpret the latest ratings innovations and datasets

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Cynopsis is holding a one-day Ratings Master Class on Wednesday, January 25 in New York City. Sponsored his event is programmed to be a high-level discussion aimed at interpreting the latest ratings innovations and datasets. Starting at 9 a.m. and ending at 3:30 p.m., highly focused presentations will offer explanations, insights and case studies to help media executives get up to speed in the fast-moving measurement landscape. Advanced rate pricing ends January 6.

The following speakers, along with sponsor Nielsen, will be among the experts presenting and answering questions:

  • Jane Clarke, CEO, Managing Director – Coalition for Innovative Media Measurement (CIMM)
  • George Ivie, Executive Director & CEO – Media Rating Council, Inc.
  • Alec McNayr, Co-founder & CCO – MCBEARD
  • Ashwin Navin, CEO & Co-Founder – Samba TV
  • Howard Shimmel, Chief Research Officer – Turner

More information can be found at:

Sessions will cover everything from “Cross-platform Ratings: Bridging the Digital Divide,” “Making Noise on Social: Getting and Amplifying – Programming Buzz” to dedicated time on “The Data Dig: Going Deep with Person-Level Reporting.” The second half of each session will be an interactive clinic – allowing attendees to implement the strategies they’ve learned in each segment. The boot camp will also feature ample opportunities for networking and a “Recap and Q&A” wrap-up after each session.

Also included: a networking lunch, executive summary and much more. The advanced rate pricing ends on January 6, so reserve your spots soon. For registration questions, contact Jenn Ocampo at or go to For sponsorship information, contact VP of Sales and Marketing, Mike Farina at mike(at)cynopsis(dot)com.

About Cynopsis Media:
Cynopsis Media is what the TV industry reads first every day. The Cynopsis family of products includes the media industry's most-read daily, Cynopsis, plus sister dailies Cynopsis Digital and Cynopsis Sports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences, webinars, and awards programs that are second to none. Find out more at

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Jenn Ocampo
Cynopsis Media
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