Major Restaurant Brand Leverages Crafter CMS to Launch Customer Focused Mobile Apps

Share Article

Crafter CMS and its Content-as-a-Service capabilities enables global restaurant brand to improve its customer experiences, including online ordering and delivery, through new innovative mobile apps.

Crafter Software, the award-winning provider of application content management system (App CMS) software that drives high performance and personalized digital experiences, announced today that one of the largest restaurant brands in North America is utilizing the Crafter CMS platform to build and manage mobile apps for its customers. The new mobile apps leverage the content APIs of the Crafter CMS platform, and enable the restaurant network of over 3,000 independent franchisees in North America to easily and quickly connect with customers, improve the customer experience, and streamline online ordering and delivery.

Crafter CMS allows enterprises to monetize content by streamlining its delivery to and from any device, channel, or application for engaging with customers, and deepening customer loyalty. With its powerful APIs and Content-as-a-Services (CaaS) capabilities, Crafter CMS is helping various companies worldwide by allowing unstructured content to be dynamically pulled from the Crafter CMS platform and delivered to the front end of any system, application, or device via a universal CaaS interface, making “content everywhere” publishing a reality.

For this large restaurant brand, the Crafter-powered mobile apps provide increased convenience to customers and infuse simplicity and transparency within the online ordering process. Moreover, the content-rich mobile apps allow the customer to engage with the company from any connected device, retrieve past ordering information, and receive personalized content -- all of which increases customer loyalty and drives more revenue.

"In a world that is now digital driven and mobile first, we are laser focused on providing innovative technology to enable our clients to create and deliver digital experiences through innovate applications," said Russ Danner, Vice President of Products, Crafter Software. "Our innovative App CMS platform and its high-performance, scalable architecture enables us to help one of the largest restaurant brands improve operational effectiveness through technology. Today it's mobile apps, and tomorrow it will be virtual reality apps and more."

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, virtual reality, and more. Learn more at http://craftersoftware.com and http://craftercloud.io.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Amanda Tevis

Caitlin Hunt
Schwartz MSL
(781) 684-0770
Email >
Follow us on
Visit website