Are Labour and Corbyn tarnished brands? Is it time for crisis management?
London, United Kingdom (PRWEB UK) 20 December 2016
Simon Leigh, Director of Pure Reputation, one of London’s leading online reputation management agencies, was interviewed on Saturday live-on air by LBC Radio by Andrew Castle, about his thoughts on Labour Leader Jeremy Corbyn’s online reputation. The interview aired at 8am on Saturday 17th December 2016.
Jeremy Corbyn has recently faced criticism over his anti-establishment wave and left-wing 2017 rebrand in a recent Guardian article. He is planning to relaunch himself in the coming year as a left-wing populist. Leigh, who has a background in both marketing and psychology, was asked by Andrew Castle to give an appraisal of Jeremy Corbyn; ‘‘In terms of projecting the correct image for a company or organisation’’ in a ‘‘media dominated age’’.
Simon Leigh stated; ‘‘At the stage where he is as Labour leader, he should be thinking about putting out positive content, rather the controversial content’’. He also went on to comment; ‘‘Having a unified image, and not a confused one is important, as if he has a confused image people won't understand him and people won't relate to him.'’
Castle then asked; ‘‘What would be the first question you would ask him if you were trying to polish up the image of the man?’’ He replied; ‘’I would see what good things he does, what positive things we have to leverage. It is very important to figure out what we have to work with and build a strategy based on that’’.
Castle continued by asking; ‘’Are Labour and Corbyn tarnished brands? Is it time for crisis management?' Leigh replied, ‘’Yes, they should be doing it (reputation management) right now if they are going to push for 2017, it is important to get your house in order and your team in place to tackle anything that might come around'.
Pure Reputation’s prominence in London for Reputation Management is illustrated by the LBC Radio interest. In addition, the founder and Director of Pure Reputation is regarded within the industry as highly influential, which is labelled the ‘go-to agency’ for other agencies who need content removed on behalf of their own clients. Pure Reputation is one of the longest established Online Reputation Management companies in the world, and the first to directly remove negative content and bad reviews on third-party websites.
The interview coincided with the agency's move to their new offices in The Broadgate Tower in London’s Liverpool Street. Pure Reputation is also finalising the development of new reputation management tools for lead generation, campaign management, reporting and online monitoring. These tools are set to be unveiled by the company in the coming year. For further information on online reputation management or to find out about Pure Reputation and their reputation management services please visit the website.