Ifeelgoods acquires MaCarteCadeau.com, the French leading ecommerce gift cards mall

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Ifeelgoods, the digital rewards platform, has acquired one of its historical partners: MaCarteCadeau.com. The French leader in gift cards sales online, MaCarteCadeau.com lists over 70 top local brands, amongst which Sephora, Fnac, Galeries Lafayette, Décathlon or Promod; the website offers physical gift cards as well as digital content (e-cards) sent via email (or SMS) for last minute gifts.

Ifeelgoods, the international digital rewards platform for companies, announces today the acquisition of MaCarteCadeau.com, a website selling physical and digital gift cards, ranked amongst the French Top 100 ecommerce websites*

Ifeelgoods has developed a platform allowing brands to create promotional campaigns in a few clicks, and designed to address various scenarii (employee recognition, shopper marketing, loyalty…). Ifeelgoods offers a rewards catalog featuring millions of items, available in over 30 countries. The integration of MaCarteCadeau.com allows Ifeelgoods to satisfy single gift cards or gift sets purchases, in order to answer both individual and corporate needs.

The common offer will also benefit Ifeelgoods reward providers by offering them a new B2C distribution channel, which comes along to complete the current B2B network.

The acquisition of MaCarteCadeau.com accelerates the development of Ifeelgoods in the self-service market, and opens new growth opportunities in France and abroad.

« This partnership is a fantastic opportunity for our company and its clients, and it comes along to help us achieve our growth plan for the years to come. Through the complementarity of our expertise and the values we share, the idea to join forces in order to gain significant weight on our shared market emerged soon. This acquisition will allow us to create new forms of large partnerships with the top players of our market; we will soon be able to announce major names joining our network » states Dimitri Ducourtieux, co-founder and VP Europe for Ifeelgoods.

« This move is the opportunity for MaCarteCadeau.com to quickly deploy new services abroad, specifically in countries where the demand for gift cards is high, and where the market is more mature than France, such as Germany, the UK, or Italy. The Ifeelgoods expertise within the B2B market will allow MaCarteCadeau.com to strengthen our foothold in the market, which makes up 30% of our overall revenue today, mostly through incentive, loyalty, and employee recognition programs » asserts Olivier Guedj, founder of MaCarteCadeau.com, who becomes Development Director for Ifeelgoods.

This agreements conveniently occurs as we head into the holiday season, when Ma-Carte-Cadeau is often perceived as a last-minute savior for late consumers who can still buy an e-gift card when it’s too late to have it delivered to their doorstep...

*Source : e-commerce Mag / http://www.ecommercemag.fr/Thematique/cross-canal-1009/Breves/Top-100-commerce-fran-ais-304947.htm#qUZxht6sjecgZVtG.97

About Ifeelgoods

Ifeelgoods' turnkey platform enables companies to set up, launch and monitor rewards promotions and programs within minutes. It helps companies achieve multiple business objectives: customer acquisition, retention, engagement, employee motivation and more.

End-users can directly receive rewards from 100+ integrated apps including Mailchimp, Salesforce, SurveyMonkey, Paypal and Zendesk, via email or SMS. Gifts delivered come from Ifeelgoods' 100,000+ rewards catalog with content that ranges from movies, songs, games, apps, newspaper subscriptions, and gift cards.

The Ifeelgoods platform has delivered 30+ million rewards across industries worldwide and has powered campaigns for 300 leading brands such as Walmart, GAP and L'Oréal.

Learn more : http://www.ifeelgoods.com/

Dimitri Ducourtieux : co-founder & VP Europe, Ifeelgoods
Contact : 06 17 77 01 54
Email : dimitri(at)ifeelgoods(dot)com

About Ma-Carte-Cadeau.com

Ma-Carte-Cadeau.com, the 1st website specialized in branded gift card sales, lists over 70 partner brands’ offers (Sephora, Fnac, Galeries Lafayette, Décathlon, Promod,..). Ma-Carte-Cadeau.com offers both physical gift cards and e-gift cards (sent via email) to meet the demand for last-minute gifts. Themed gift boxes are also available to broaden the choice of consumers and offer a diverse selection of services. The cards and boxes are sorted into 8 categories (Travel, Health & Beauty, Fashion, Sports, Food, Home, Entertainment, Baby) in order to facilitate the gift search. Ma-Carte-Cadeau.com offers its own e-gift card, which gives access to all the offers listed on the website.

Olivier Guedj : Founder and CEO, Ma-CarteCadeau.com

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