Del Monte Shopping Center Rolls Out StepsAway Mobile Shopping App

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Mobile Retail Platform Gives National and Regional Retailers Flexibility to Offer Shoppers Hyperlocal, Real-Time Promotions

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“We are excited to launch StepsAway this holiday shopping season as an amenity for our customers and our tenants,” said Monica Jones, marketing director of American Assets Trust, Inc.

Del Monte Shopping Center, the preeminent open-air shopping destination for residents and visitors on the Monterey Peninsula which is owned and managed by American Assets Trust, Inc. (NYSE: AAT), announced today that in-mall mobile retail solution StepsAway is now available through the property’s free guest Wi-Fi network. Through the web-based StepsAway app, participating independent, regional and national retailers deliver their latest hyperlocal offers via Del Monte shoppers’ smartphones to influence on-property purchase decisions. Additionally, Del Monte Shopping Center is using the app to share information about special on-property events and promotions.

“Retailers today require more dynamic, real-time communication channels that increase consumer engagement and easily connect with a captive audience,” said Monica Jones, marketing director of American Assets Trust, Inc. “We are excited to launch StepsAway this holiday shopping season as an amenity for our customers and our tenants.”

Using StepsAway’s proprietary cloud-based platform, SAConnect™, the shopping center and its retailers create and deliver real-time offers, event details and other content to shoppers via a smartphone web app. Shoppers simply log onto the free Wi-Fi network and then peruse deals via StepsAway’s SAMobile™ app by product category or store name without needing to download anything.

“As mobile has become the go-to resource for consumers while they are shopping, we’re happy to bring StepsAway to Del Monte Shopping Center,” said Allan Haims, CEO of StepsAway. “Reaching their captive audience with hyperlocal offers and onsite event information will give the shopping center a competitive advantage and drive elevated shopper engagement.”

For additional details about Del Monte Shopping Center, visit http://www.delmontecenter.com/

About Del Monte Shopping Center

Opened in 1967, Del Monte Shopping Center is the largest retail center on the Monterey Peninsula, along California’s Central Coast, and is a Monterey landmark that features among others: Macy's, Century Theatres, Whole Foods Market, Apple Store, Pottery Barn, Williams-Sonoma, H&M, Forever 21, Sephora, Lucky Brand Jeans, Banana Republic, Chico's, White House│Black Market, and Victoria’s Secret. Restaurants include California Pizza Kitchen, P.F. Chang's China Bistro, Islands Fine Burgers & Drinks, LALLA Grill, Yama Sushi Bar & Restaurant and a mix of locally-owned specialty shops in an outdoor garden setting. For more information, please visit http://www.ShopDelMonte.com or interact with the shopping center on Facebook. Del Monte Center is owned, managed and leased by American Assets Trust, Inc.

About American Assets Trust, Inc.

American Assets Trust, Inc. (the “Company”) is a full service, vertically integrated and self-administered real estate investment trust, or REIT, headquartered in San Diego, California. The Company is proud to celebrate its 5th year on the NYSE and 50th year acquiring, improving, developing and managing premier retail, office and residential properties throughout the United States in some of the nation’s most dynamic, high-barrier-to-entry markets primarily in Southern California, Northern California, Oregon, Washington and Hawaii. The Company's retail portfolio comprises approximately 3.1 million rentable square feet, and its office portfolio comprises approximately 2.7 million square feet. In addition, the Company owns one mixed-use property (including approximately 97,000 rentable square feet of retail space and a 369-room all-suite hotel) and over 1,579 multifamily units. In 2011, the Company was formed to succeed to the real estate business of American Assets, Inc., a privately held corporation founded in 1967 and, as such, has significant experience, long-standing relationships and extensive knowledge of its core markets, submarkets and asset classes. Additional information is available on the company’s website at http://www.americanassetstrust.com.

About StepsAway

StepsAway is a market-first, in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals—driving more brick-and-mortar transactions in nearly 150 malls nationwide. StepsAway empowers mall owners to increase sales per square foot and gives retailers an innovative way to reach and influence on-property consumer purchase decisions. Consumers access StepsAway – SAMobile™ – via a web-based mobile app upon signing onto a mall’s Wi-Fi network and then peruse deals offered on premises. StepsAway’s cloud-based proprietary technology platform, SAConnect™, allows nationally based retailers to create and deliver promotions across multiple mall owners/locations. StepsAway is a privately held company, based in Los Angeles, California. For more information, visit http://www.stepsaway.com.

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Media Contacts:
Eve Sheridan
Young & Associates for StepsAway        
303-410-7162
eves(at)yapr(dot)com

Monica Jones
for Del Monte Shopping Center and American Assets Trust, Inc.
858-350-2600
mjones(at)americanassets(dot)com

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Eve Sheridan
Young & Associates
+1 3034107162
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