Folio: to Convene Association Media Leaders and Innovators at Annual Summit on March 28 in Washington, D.C.

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Folio:’s Association Media Summit features top minds in association media and other media markets—leaders who have successfully managed their teams through a variety of strategic and tactical challenges.

Folio: will be returning to Washington, DC on March 28 for its annual cutting-edge educational and networking event, with the objective of bringing mission-critical insights to Association Media leaders about how to efficiently navigate the changing media landscape and evangelize their media strategies.

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“Association media teams face all the same challenges those in the for-profit world do, and then some,” says Folio: Vice President Tony Silber. “Our attendees will learn, in a hands-on setting, tactical strategies for optimizing social and mobile media, building digital platforms, harnessing audience data and event programming and how to blend them all to develop a media strategy that also successfully fulfills the parent organization’s mission.”

Among the mission-critical topics to be discussed at the Association Media Summit are:

  •     How content can be used not just to inform the market, but to drive revenue and grow membership.
  •     Tips for setting cross-department strategic objectives.
  •     How to work within a tight budget and produce outsized results.
  •     Growing younger membership.
  •     How to maximize media-related marketing skillsets within the larger association.
  •     Why social media should be at the center of your publishing strategy.
  •     New ways to use media to drive membership.
  •     How to sync up the parent organization’s mission with the media department’s core skills.
  •     The secrets of sales across print, digital and events.

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To view a detailed description of the agenda and speaker roster, please visit http://www.foliomag.com/events/folio-association-media-summit-2017/.

For questions about The Folio: Association Media Summit or for assistance in registering, contact Jessica Coonan at jcoonan(at)accessintel(dot)com; 203-899-8436. To learn about sponsorship opportunities, contact Tania Babiuk at tbabiuk(at)accessintel(dot)com; 203-899-8498.

About Folio:
Folio: is a multi-channel resource for the magazine and online media industry. Our primary mission is to help media companies solve business challenges. For more information, please visit http://www.foliomag.com.

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Jessica Coonan
Folio:
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