Henry Ford Health System Launches Responsive, Redesigned Website with MedTouch

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Henry Ford Health System, a preeminent academic health system, and MedTouch, a professional services firm for online strategy and technology, together announce the launch of the new Henry Ford website built on Sitecore 8.1.

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Design, functionality and content are interwoven in the new site to create a user-centric experience that delivers streamlined, relevant information on demand.

Henry Ford Health System, a preeminent academic health system in Southeastern Michigan, and MedTouch, a professional services firm for online strategy and technology headquartered in Boston, together announce the launch of the new Henry Ford website, henryford.com, built on Sitecore 8.1.

Design, functionality and content are interwoven in the new site to create a user-centric experience that delivers streamlined, relevant information on demand. Henryford.com includes more than 4,300 newly written and optimized pages and imagery.

Prior to the website redesign, Henry Ford and MedTouch developed a strategic roadmap to unify multiple location websites of varying size and complexity into one cohesive system-wide site. MedTouch and Henry Ford project teams collaborated to create site personas to address users’ needs and built a streamlined information architecture – the backbone of what would become the new site.

MedTouch conducted various audits including digital, content, SEO and competitive audits to inform the overall strategy and implementation planning. As templates and designs were finalized, MedTouch performed extensive usability testing to evaluate the desktop and mobile versions of the site.

The new Henry Ford site features a modern, responsive design that includes a prominent link to MyChart for easy patient account access. The user-centric site includes key modules and features, such as:

  • Campaign landing pages
  • Clinical Trials search functionality and access
  • Events Calendar with shopping cart and registration
  • Find a Doctor, which is integrated with PubMed links, maps, directions and the ability to view doctor offices by distance (near me)
  • Greeting Cards
  • Locations, which can be searched by name or type
  • Personalized home pages for each hospital
  • Recipes
  • Services
  • Show Me, which integrates relevant classes, news and blog articles all on one page
  • Videos

About Henry Ford Health System
Henry Ford Health System is a six-hospital system headquartered in Detroit. It is one of the nation’s leading comprehensive, integrated health systems, recognized for clinical excellence and innovation. Henry Ford Health System provides both health insurance and healthcare delivery, including acute, specialty, primary and preventive care services backed by excellence in research and education. The system is a 2011 Malcolm Baldrige National Quality Award recipient. Visit Henry Ford to learn more.

About MedTouch
MedTouch is proud to be the online strategy and technology partner for the best brands in healthcare. Clients select us because our depth of experience brings clear vision to complex projects. With a dedicated healthcare team, a strong understanding of digital strategy and technical requirements, and demonstrated experience developing websites and accelerating service line growth, MedTouch will help you discover potential and deliver results. MedTouch has four locations across the U.S. and was named to the Inc. 500 | 5000, an annual list of the fastest-growing private companies, in 2013, 2014, 2015, and 2016. MedTouch is a Sitecore Platinum Implementation Partner, Microsoft Partner, and Google Premier Partner. http://www.medtouch.com

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Christine Chow
MedTouch
617-621-8670 Ext: 373
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