Cruise Planners Earns Norwegian Cruise Line’s Highest Award; Beats Out Competition

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Cruise Planners Honored as Elite Travel Agency of the Year based on sales, performance and partnership

Cruise Planners earns highest award from Norwegian Cruise Line; Elite Travel Agency of the Year. Pictured: Andy Stuart, President of Norwegian Cruise Line and Michelle Fee, CEO of Cruise Planners.

Cruise Planners earns highest award from Norwegian Cruise Line; Elite Travel Agency of the Year. Pictured: Andy Stuart, President of Norwegian Cruise Line and Michelle Fee, CEO of Cruise Planners.

"As our partnership with Norwegian Cruise Line gets stronger each year, earning Elite Travel Agency of the Year is a proud accomplishment that showcases the relationship between Norwegian and Cruise Planners," said Michelle Fee, CEO of Cruise Planners.

Norwegian Cruise Line just announced that for the first time, Cruise Planners, an American Express Travel Representative, won the Elite Travel Agency of the Year Award. This is the highest award from the cruise line.

"As our partnership with Norwegian Cruise Line gets stronger each year, earning Elite Travel Agency of the Year is a proud accomplishment that showcases the relationship between Norwegian Cruise Line and Cruise Planners," said Michelle Fee, CEO and co-founder of Cruise Planners, an American Express Travel Representative. “Norwegian Cruise Line’s dedicated representatives prioritize Cruise Planners agents, which shows how the company is committed to travel agent success through its Partners First initiative.”

Cruise Planners is the nation’s leading home-based travel franchise and continues to increase sales using the latest technology and marketing tools – most of them created in-house specifically for Cruise Planners agents. The mutually-beneficial relationship is founded on the fact that Norwegian Cruise Line participates in all facets of Cruise Planners’ marketing, training and promotional projects, which helps with agent education, client awareness and brand recognition. Cruise Planners continues to support Norwegian’s products, promotions and training. The brands also collaborate on a variety of initiatives for example, an enhanced groups program and Completely Packaged Vacations, which offers proprietary bundled land and cruise packages all supporting agent’s bottom lines.

Cruise Planners has consistently been honored by Norwegian Cruise Line as a Franchise and Home-Based Partner of the Year and this is the first time the company has earned this distinction.

“The success of Norwegian Cruise Line relies on the support of our travel partners, and we are delighted to award Cruise Planners with our 2016 Elite Agency of the Year,” said Andy Stuart President and Chief Operating Officer for Norwegian Cruise Line. “They are truly deserving of this designation, as Michelle, Vicky and the entire team continue to raise the bar when it comes to partnership, marketing, innovation and technology.”

Last year, hundreds of Cruise Planners agents sailed on the Norwegian Escape as part of the company’s annual convention. Hosting the Cruise Planners team introduces the industry’s top travel agents to the newest products, restaurant concepts and more on new ships and often leads to positive sales results and enhanced brand loyalty from agents.

“We appreciate how Norwegian Cruise Line matches our goal of keeping veteran clients satisfied with superior customer service while reaching first-time cruisers through innovations,” Fee said. “We are confident that next year will bring even more success for the incredible partnership between Norwegian Cruise Line and Cruise Planners.”

About Cruise Planners, an American Express Travel Representative
Cruise Planners, an American Express Travel Representative, is the nation’s largest home-based travel agent franchise network in the travel industry. Cruise Planners operates a network of more than 1,500 franchise owners who independently book amazing vacation and travel experiences for their clients. The Florida-based Home Office Team positions a nation-wide network of franchise owners for success by providing innovative marketing, booking and technology tools, as well as professional development and hands-on training with the industry’s top executives. The company continues to be lauded and has been named the No.1 travel franchise by Entrepreneur magazine for 13 consecutive years. Cruise Planners was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is on the Inc. 5000 list as one of the fastest-growing private companies in America, has been ranked as the #1 travel franchise by Franchise Business Review for 5 years in a row, and was recognized as one of the Top Workplaces by the Sun Sentinel since it started ranking companies.

Headquartered in Coral Springs, Fla. with more than 22 years of experience, Cruise Planners has achieved top producer status with every major cruise line. Accolades include numerous Magellan Awards from Travel Weekly for the past seven years, American Express Travel Representative Excellence Award for 11 consecutive years (2004-2014), American Express Agency of the Year (2010), Royal Caribbean International Chairman’s Award (2015), Royal Caribbean International President’s Award for Overall Achievement (2012 and 2014), Royal Caribbean International Home-Based Partner of the Year (2007-2013), Norwegian Cruise Line Franchise Agency of the Year (2011-2015), Celebrity Cruises Field Sales Account of the Year (2015), Celebrity Cruises Home-Based Account of the Year (2013-2014) and Celebrity Cruises Southeast Region Travel Agent Partner of the Year (2010), American Express Vacations Best of the Best Globe Award (2008-2015), Globus Family of Brands Premier Agency Partner (2009-2014), Platinum Member of the 500 Club for Sales Excellence (2014), Platinum Circle Member with Viking River Cruises (2009-2012), Uniworld Boutique River Cruise Collection Top Producer (2008-2014) and Regent Seven Seas Cruises Top Producer. Cruise Planners is one of the Top 50 franchises for Veterans according to GI magazine, the Top Franchise Brand for Veterans according to Franchise Business Review, has been named one of the Top 25 franchises for African-Americans by Black Enterprise magazine and is a member of the International Gay & Lesbian Travel Association. For more information, visit http://www.cruiseplanners.com.

Stay in Touch: Media can stay up-to-date with Cruise Planners by visiting our media room, following us on Twitter @Cruisitude or on Facebook. For additional information or to make reservations, vacationers should locate a travel advisor near them at http://www.cruiseplanners.com/travel-agents/locate-a-travel-agent. For those interested in becoming a franchise owner, please visit our franchise website at http://www.cruiseplannersfranchise.com/.

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Caitlin Murphy Gardner
Cruise Planners
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