A Window into the Philippines: Permanent New York City Window Display at the Philippine Center Showcases the Beautiful Country

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Philippine Department of Tourism Hosts Brunch, Live Entertainment and Prizes at the 2016 Philippines Business and Investment Celebration.

The Philippine Department of Tourism and Tourism Promotions Board have now a permanent window display at the Philippine Center in New York to showcase the country’s beautiful islands, people, culture and beaches to thousands of passersby along Fifth Avenue in Manhattan, the shopping district of the city.

The Philippines Ambassador to the United States H.E. Jose Cuisia, Jr., the Philippine Promotions Board Chief Operating Officer Domingo Ramon Enerio III and Consul General Mario de Leon and Undersecretary Ma. Theresa Martinez kicked off the morning event by “turning on the two big screens,” where the Visit the Philippines Again 2016 logo appeared followed by the “It’s More Fun in the Philippines” music video of Apl.de.Ap, the former Black Eyed Peas singer who is now the Philippine Tourism Ambassador.

The ceremony then went live inside led by Apl.de.AP, singing “It’s More Fun in the Philippines.”

“I’m very thankful being able to work with the Philippine Department of Tourism – I’ve been able to see my entire country in a different and great way, especially when we filmed our 'It’s More Fun in the Philippines' music video,” Apl.de.Ap cited.

Apl.de.Ap further said that “It’s the people,” which sets the Philippines apart from other Asian destinations.

Tourism Promotions Board - COO Domingo Ramon C. Enerio III reaffirmed Apl.de.Ap’s statement that it’s the people, which make the Philippines unique including the Philippine cuisine, culture, and tropical weather. Topping it off are the country’s world-class dive sites, he cited.

A delicious Filipino brunch was served to over 50 guests, including the New York Chapter Presidents of the American Society of Travel Agents (ASTA) and the Pacific Asian Travel Association (PATA), journalists, media, professional bloggers and the Asian press. Door prizes were also given away, including NYC Broadway Show tickets and trips to the Philippines.

The “Ceremonial Unveiling of the Philippine Tourism Window Display,” at the Philippine Center located at 556 5th Avenue, completed three days of activities and events, including the Philippine Business and Investment Celebration, which kicked off in the Big Apple on March 2 with some bubbly at a cocktail reception held at the well-known 48 Lounge, followed by on March 3, business executives and senior government officials who spoke on panels chaired by influential leaders from the Filipino private and public sector. Focus was on the Philippines’ economic and political outlook and how it has created opportunities in capital markets and industry.

From business legislation to the financial market and investment opportunities to tourism, this was one action-packed three days of events in Manhattan.


For more information about this event or the Philippine Department of Tourism, contact:

New York
Mitchelle T. Dy
Officer in Charge
Philippine Department of Tourism
556 5th Avenue New York, NY 10036

New York
Zeny Pallugna
Tourism Operations Officer
Philippine Department of Tourism
556 5th Avenue New York, NY 10036

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Wayne Lee
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