CF Search Marketing Announces Launch of ePro2 Lead Conversion Suite & Executive Director of Industry Relations

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CF Search Marketing, a 5 Star Certified full-suite provider of Digital Marketing & Conversion Process solutions for Fiat Chrysler Automobiles N. V. dealerships, has announced the appointment of Chris Sondesky as Executive Director of Industry Relations.

We are very excited to announce Chris’s role with CF Search Marketing.

CF Search Marketing, a 5 Star Certified full-suite provider of Digital Marketing & Conversion Process solutions for Fiat Chrysler Automobiles N. V. dealerships, has announced the appointment of Chris Sondesky as Executive Director of Industry Relations. In this new role, Chris will be directing the sales and operations of CF Search Marketing’s new ePro2 Lead Conversion Suite launching at NADA 2016 in Las Vegas.

“We are very excited to announce Chris’s role with CF Search Marketing,” reported Cristina Carrera, Managing Partner and Co-Founder, “Since 2015, Chris has been intimately involved with every aspect of our strategic and client-facing operations, learning the unique way that CF helps its dealer partners become market-dominating forces. From working with our client services team and directly handling a select group of key clients, to interfacing with our marketing and development teams, he has brought market leading solutions which have led to record stats for traffic, leads, and ROI. As our client services and new business teams utilized Chris’ retail automotive prowess, he concurrently led product development for our new ePro2 Lead Conversion Suite, a first-of its-kind product that we’re proud to debut next week in Las Vegas.”

Pierre M. Fiorini, Managing Partner & Co-founder remarks that “One important aspect of this product is to ‘close the loop’ between our digital marketing services and increasing the number of sales opportunities that our dealers have. For years and years, there has been a disconnect between driving traffic & leads to dealers’ websites and increasing the number of sales. ePro2 Lead Conversion Suite is a pioneering product in the sense that it will be able to correlate our digital advertising efforts to increasing the number of sales opportunities with the dealerships we work with.”

Cristina Carrera continues, “During this product development time, Chris managed numerous manufacturer-backed beta tests for both import and domestic stores who, on average, experienced a 28% increase in year over year sales fully measureable back to their operational and lead/phone handling processes. The result of his work over the past few quarters will be showcased, along with the rest of CF Search Marketing’s full suite of digital marketing & advertising solutions, at Booth #6445N during the 2016 NADA convention.”

Prior to joining CF Search Marketing, Sondesky spent over 17 years learning every aspect of the retail automobile industry. From his time as a wholesale buyer responsible for 50+ units/week including transport and reconditioning, getting his hands dirty working as a technician, managing sales department operations as a General Sales Manager and later a General Manager, to building one of the largest single point Business Development / Internet Departments on the east coast which consistently delivers over 800 fresh sales opportunities monthly, Chris’s background in retail dealership operations is unparalleled.

For his past 6 years in retail, Chris has focused his energy on returning emotion to the car shopping and buying process as he worked hand in hand with the group General Manager to develop comprehensive major media and digital advertising plans exceeding $5M/yearly that fed his staff of 18 Internet Sales Managers over 4,000 internet lead and inbound phone opportunities per month. The processes put in place led to a cost per sale significantly lower than the NADA average while maintaining a higher per copy gross profit than the rest of the group’s sales. The centralized Internet Department for which Chris was responsible consistently converted those opportunities to live showroom visitors which led to over 420 sales, by appointment.

“My many, many thanks to Pierre & Cristina for the guidance and support necessary to develop such a comprehensive program and this new role that will allow us to educate dealers and managers about the vast-unknown of BDC & Internet Department operations,” states Sondesky. He continues, “There are so many fragmented programs and pseudo-solutions in the industry that have led to growing discord from the general public, and for over ten years in multiple roles, I have specifically been focused on changing the public perception and working towards making car buying experience a fun, smooth, and rewarding one both for consumers and dealers alike. Our successes since 2010 of nearly 38,000 appointed showroom visitors who purchased over 16,000 vehicles are the proof that this can be done with long-term success, continued growth, and, most importantly, buy-in at the dealership from the owner to the porter. CF Search has truly become home to me, and my sincerest appreciation to Pierre, Cristina, and the entire team for all of their efforts in making this solution come to life with such an impact.”

It is those very processes, methodologies, and management styles that are being packaged within the new CF Search Marketing ePro2 Lead Conversion Suite; the only modern, retail-proven, full-service process curriculum that guides dealership executives, managers, and their teams through all the steps necessary to maximizing advertising ROI into shown appointments at their dealership.

CF Search Marketing, formed in 2007, is a full-service Digital Marketing company that specializes in SEO, SEM, PPC, Social Media, Reputation Management, and Conversion Process solutions for the automotive industry to help automotive dealerships all over the United States increase conversions and sales online. For many, allowing them to reach goals unimaginable. All of this is done with the help of the highly qualified team of SEO, SEM, PPC, Social Media Marketing & Advertising, and Retail Operations specialists at CF Search Marketing. Read about Chris’ retail successes at Find out more our the team and products at

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Pierre M. Fiorini
CF Search Marketing
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