Kowa Health Care America Signs Licensing Agreement with Major League Baseball

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Vantelin Braces & Supports products, now an official, Authentic Wear brand of MLB

Kowa Health Care America, Inc. (KHA), a Torrance, CA based subsidiary of Kowa Company, LTD, headquartered in Nagoya, Japan, announced today that they have signed a licensing agreement with Major League Baseball (MLB).

This is the first professional sports licensing arrangement for KHA and the first athletic brace and support of its kind to become a licensee of MLB.

KHA’s brands, Vantelin Supports and Vantelin Power Gear, are premium joint and muscle support products that were introduced to the U.S. consumer market in late 2014 and 2015.

Shigeru Kimura, Chief Executive Officer, said, “We are honored to become an official licensee of Major League Baseball and look forward to seeing our products proudly displayed with the MLB Authentic Collection branding. Our 120 years of quality products and technological innovation will make our brand, Vantelin Support, a new and exciting choice for consumer joint support in 2016.”

All products and packaging will proudly display the MLB Logo, and the Vantelin Support products will carry several MLB team logos for 2016, with MLB Club logos being rolled out on all Vantelin Support products in 2017.

Introduced for the first time to U.S. Consumers in late 2014, Vantelin Support offers unique and innovative consumer benefits, some of which have never been seen before in the U.S. market. Vantelin Support is the #1 joint support brand in the Japan Marketplace and offers the differentiating consumer benefits such as:

  •     Combined kinesiology taping and compression into one
  •     Lightweight
  •     Moisture-Wicking
  •     Reduces fatigue in the legs
  •     All day wear-ability
  •     Great for everyday and professional use, college athletes and weekend warriors

The MLB product will be available online, at team stores, vantelinsupports.com and vbrace.com as well as in retail stores in the eastern and western region of the U.S.

About Kowa
Established in 1894, Kowa Company, Ltd. (KCL), headquartered in Nagoya, Japan, has been privately operated for over 120 years and is one of the most well respected trading and pharmaceutical companies in Japan. KCL has since branched out worldwide and is actively engaged in various manufacturing and trading activities in the fields of pharmaceuticals, life science, information technology, textiles, machinery and various consumer products.

Kowa Health Care America (KHA), located in Torrance, California, was established in 2012 and is a subsidiary of KCL. Our mission is to deliver the highest-quality, innovative and cutting-edge health care products from Japan to the US market. Our commitment is to our consumers, whom can greatly benefit from such products to enhance their health and well-being.

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Takahiko Nagashima
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