Cinépolis USA and Cinema Scene Marketing Announce Pilot of Digital Signage Package at Cinépolis Westlake 8 in Weslake Village, CA

Share Article

Pilot Will Streamlines Cinépolis USA’s Digital Signage And Provide An Additional Source of Revenue

April Mendoza, of Cinépolis USA states, "Our work with Joe Ross, Eric Tabak, Amy Conway and the team at Cinema Scene is aimed to streamline Cinepolis USA's digital signage and provide an additional source of revenue in each of our theaters.”

Cinépolis USA, a leading world-class cinema exhibitor that offers guests enhanced movie-going experiences through its Cinépolis Luxury Cinemas and Premium Cinépolis theatre concepts and Cinema Scene Marketing, one of the nation’s leading providers of in theater digital signage solutions, announced today the pilot phase of Cinema Scene’s digital signage package at the Cinépolis Westlake 8 in Westlake Village, CA is underway.

Cinépolis USA is part of Cinépolis, the world’s fourth largest cinema exhibition company operating 538 cinema complexes, 4,546 digital screens and over 833,556 seats worldwide. Cinépolis entered the U.S. market in 2011 debuting its ‘Luxury Cinema’ concept. The completely new movie theater concept included fully-reclining leather seats, in-theater dining & waiter service, gourmet menu with full bar, elegant lobby spaces and cutting-edge sound & projection technology. Today, they currently operate eleven theaters nationwide with a total of seven cinemas and 64 screens in Southern California, and four cinemas with 46 screens in Florida.

Cinema Scene provided the installation, content management and ongoing software servicing for the pilot. Cinépolis hopes to expand the partnership to other domestic locations once the pilot is completed. April Mendoza, VP of Sales & Marketing for Cinépolis USA states, "Our work with Joe Ross, Eric Tabak, Amy Conway and the team at Cinema Scene is aimed to streamline Cinepolis USA's digital signage and provide an additional source of revenue in each of our theaters. We were thrilled with Cinema Scene’s quick and efficient implementation that resulted in a seamless solution. Not only does it look great but it also includes a marketing revenue stream. What we appreciated most about working with Cinema Scene was their ability to manage the unpredictability of an IT project, keep everyone happy, and deliver the expected results in a timely fashion. Their account management team has done a wonderful job thus far. We look forward to seeing the results in the coming months."

Joe Ross, Managing Partner of Cinema Scene states, "Cinema Scene is very proud to have been chosen as the digital signage provider at Cinépolis' Westlake location and we look forward to working with April Mendoza, Annelise Holyoak and the great team at Cinépolis in growing their digital footprint. The Cinépolis name is synonymous with luxury and quality and we at Cinema Scene are excited about the opportunity to continue to broaden our account base with such an iconic brand within the cinema industry."

About Cinépolis USA – http://www.cinepolisusa.com
Cinépolis USA, headquartered in Dallas, TX. a leading world-class cinema exhibitor with 11 theatres and 110 screens in Southern California and Florida. Cinépolis USA is part of Cinépolis which is the fourth largest cinema exhibition company operating 538 cinema complexes, 4,546 digital screens and over 833,556 seats worldwide.

Contact: PR & Marketing – Cinepolis(at)murphyobrien.com

About Cinema Scene Marketing – http://www.cinemascenemarketing.com
Cinema Scene Marketing, headquartered in Overland Park, Kan., delivers promotional marketing and merchandising solutions to cinema clients via concessions packaging, digital signage and marketing services. Cinema Scene’s industry leading solutions can be found in most of the top cinema circuits in North America.

Contact:     Amy Conway
913-322-9187

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Amy Conway
Visit website

Media