GhostBed Adds New York City and South Florida to its Wrapify Swarm

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Online Mattress Retailer Joins Up With the New “Uber” of Outdoor Media.

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We are thrilled to continue to expand our partnership with Wrapify, and leverage this innovative new media channel to build our brand awareness in the New York City area, said Marc Werner, CEO and Founder of GhostBed by Nature’s Sleep.

Innovative online mattress retailer and e-commerce giant GhostBed is teaming up once again with Wrapify for the technology-based car wrap company’s entry into New York City and South Florida.

In a continued advertising partnership with Wrapify, GhostBed is pushing out over 100 wrapped vehicles throughout New York City and Northern New Jersey this summer. This is the latest city for GhostBed, which has already swarmed the cities of San Francisco and Chicago and most recently South Florida with its advertisement wraps.

Wrapify’s campaign is helping GhostBed spread its visibility as the #1 online source for mattresses and pillows who ships in 24 hours from 8 locations. The “Swarms” of cars will dominate the 5 boroughs of New York and Suffox County, NJ beginning in August. In July, 50 cars were brought on in the South Florida area, home to Nature’s Sleep headquarters.

GhostBed is revolutionizing the mattress and pillow shopping experience, by putting to rest the typical consumer’s shopping experience and replacing it with a 101- night sleep trial of the company’s American made high quality latex and gel memory foam mattress in a box, shipped free to your door.

In August, GhostBed also proudly introduced the GhostPillow, their patent pending real-time cooling pillow.

“We are thrilled to continue to expand our partnership with Wrapify, and leverage this innovative new media channel to build our brand awareness in the New York City area.” said Marc Werner, CEO and Founder of GhostBed by Nature’s Sleep.

GhostBed sees Wrapify as the perfect long-term marketing partner because it is a technology based company that is revolutionizing the advertising industry by paying people to drive their wrapped vehicles, reporting real-time data and analytics on where they are seen on the roads- giving American drivers an opportunity to monetize their time on the road.

“New York is integral to our success as an OOH ad platform and having a market launch partner like GhostBed couldn’t make more sense,” said James, Heller, Wrapify CEO and Co-founder. “It’s the #1 media market in the US and one of the most important markets for our success and longevity. Launching with a great product in this market just makes sense.”

Wrapify has experienced explosive growth since launching the platform in July of 2015 in a two California markets and has now broadened its presence to more than 25 cities across the US with over 35,000 drivers on the platform.

About GhostBed
The GhostBed is made in America by Nature’s Sleep, a mattress industry leader for over fifteen years, focusing on high-quality, low-cost sleep products. With expert craftsmanship and superior materials designed for comfort and durability, the GhostBed offers an affordable alternative in the online mattress marketplace. The only mattress of its kind that comes with an optional matching foundation, the GhostBed ships in 24 hours, delivered to your front door with free shipping, and includes an industry-leading 20 year Warranty and 101-Night free trial period.

CONTACT: Christine Haas
ChristinePR(at)naturessleep(dot)com
Cell phone: (512) 751-1592

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