Global Alpha Campaign to Feature Bear Grylls's Story of Faith

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TV adventurer Bear Grylls has lent his story of finding a simple Christian faith to help promote a global advertising campaign for Alpha, an introduction to Christianity. Alpha began at Holy Trinity Brompton, an Anglican parish in London, and has now been done by 29 million people in 169 countries.

Alpha has now been adopted by all the major denominations including Roman Catholic, Orthodox, Presbyterian, Methodist, Baptist, Pentecostal, and Salvation Army churches.

In 2015 over 271,000 people attended Alpha in the UK.

The campaign, which begins this September, will involve billboards, posters, and advertisements on buses, trucks and station platforms all over the world. There will also be widespread promotion on social media including a short film (alpha.org).

Encouraging people to give Alpha a try, Bear – who did Alpha with his wife Shara some years ago – said, "What does it take to live a life of adventure? The truth is, the first step is always the hardest, that’s the one that takes the most courage.

“But I’ve learnt not to run from that fear and just do it. My Christian faith can be a little up and down. Like any relationship, it has struggles and it has doubts, but it’s so often brought light to a dark path, warmth to a cold mountain and strength to a failing body.

“I remember crawling on to the summit of Everest and clearing the snow from my mask to see the curvature of the Earth at the edges. But finding a simple faith that empowers my life? To me that’s been my greatest adventure.”

Alpha is a series of sessions typically run over 11 weeks. It includes food, a talk and discussion in small groups. Alpha has now been adopted by all the major denominations including Roman Catholic, Orthodox, Presbyterian, Methodist, Baptist, Pentecostal, and Salvation Army churches.

Alpha is pioneered by HTB Vicar Nicky Gumbel who, as well as leading a parish church and an international Christian ministry, now writes a daily online Bible commentary followed by more than a million people.

Nicky Gumbel said, “From business person to TV adventurer, everyone carries their own questions of life that are worth exploring. We are thrilled that Bear Grylls has agreed for his story to be used in the campaign. With his global reach we hope that many more people will be inspired to ask their questions on Alpha.

Alpha provides an opportunity to explore the meaning of life in a relaxed, non-threatening and fun environment. There is almost certainly an Alpha running in your area… I encourage you to give it a try.”

Advertising campaigns for Alpha have been taking place annually since 1998 but this is the first global campaign. In the UK advertising will appear nationwide following the September launch.

ONLINE INFORMATION
Alpha International: alpha.org
Follow Alpha: twitter.com/AlphaCourse
Follow Twitter.com/BearGrylls

CONTACT
For more information about the Global Alpha Campaign, contact Mark Elsdon-Dew, Communications Director of Alpha International, at communications(at)alpha.org. Telephone: 0207 052 0271 and 07799 260535.

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Ros Suni
Alpha International
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