We are thrilled to form a partnership with FanActivate and to become their first partner in the collegiate space, KU Associate Athletics Director/Executive Director for External Branding Todd Kober said.
Los Angeles, CA. (PRWEB) September 16, 2016
FanActivate and Kansas Athletics announced a strategic technology partnership today for the 2016-17 academic year. As part of the partnership, KU fans attending selected events will have the ability to interact on their mobile phones with videoboard features that enhance the game experience around sponsor-branded features.
FanActivate’s patented sports marketing SMS platform enables teams and advertisers to create live SMS promotions during sporting events based on real-time sports data that will connect the fans instantly to special text promotions, pictures and video messages. The platform is trackable and quantifiable while helping to build a permission based SMS database.
Brent Koch of FanActivate, “We are proud to have a strategic partnership with KU Athletics; this is a great opportunity for us to be involved and support an athletic institution that has an incredible history and loyal fan base.”
“We are thrilled to form a partnership with FanActivate and to become their first partner in the collegiate space,” KU Associate Athletics Director/Executive Director for External Branding Todd Kober said. “We are looking forward to this journey knowing that we will have some of the best SMS marketing technologies and strategies by our side in FanActivate.”
FanActivate is a performance based mobile sports marketing platform that enables advertisers to create in-game promotions for the top professional sports in America including the NFL, NBA, MLB, NHL, NCAA Football and NCAA Basketball. FanActivate uses its patented technology to enable advertisers to create promotions based on real-time sports data and connect instantly with consumers via text, picture or video messages as the action unfolds. The platform also enables fan retargeting based on a variety of key data points, to create activation events on their mobile phones.