“This is an exciting new lifestyle category we are proud to provide for our guests. It is a great representation of what the FTF brand is all about – providing great fashion that empowers women who are on-trend and confident."
New York,NY (PRWEB) November 11, 2016
Fashion to Figure (FTF) (http://www.fashiontofigure.com) a leading retailer in plus size clothing, offering a mix of on-trend clothing, shoes and accessories, announces the launch of FTF Active. The proprietary designed collection features current trends such as mesh cutouts, moto-details, graphic prints, and a one-piece bodysuit. The style meets function with high-performance fabrics, top-quality construction and a specially tailored fit for curvy bodies. The line has been in development by the company for more than a year and will officially be available for purchase online and in stores on November 9th.
To celebrate, the company will be broadcasting multiple fitness-related Snapchat takeovers around the country hosted by leading influencers in the plus size clothing community. Additionally, Fashion to Figure stores across the east coast and south will be holding special FTF Active events throughout the weekend.
“This is an exciting new lifestyle category we are proud to provide for our guests. It is a great representation of what the FTF brand is all about – providing great plus size fashion that empowers women who are on-trend and confident. For over 120 years our family has been about never asking women to conform to fashion but rather bringing amazing fashion to them. We provide well made, well priced, fashion that makes you feel good by looking great. And, our new Plus Size Activewear line is exactly that,” said Michael Kaplan, Co-Founder and CEO of FTF.
ABOUT FASHION TO FIGURE
Fashion to Figure (FTF) provides trendy plus size clothing, jewelry and accessories at a great quality and price point for women size 12-26. Well known as a leader in special occasion plus size dresses and great fitting plus size jeans, FTF has a passion for providing the very the best fashion experience for the curvy woman. “Fashion is a state of mind, not a size range,” is the company motto.
Fashion to Figure was started by the two great-grandsons of Lena Bryant, the visionary dressmaker who created the special-size fashion market in the late 1800’s. FTF distributes its fashion through its own 25 physical locations across the country and web site (http://www.fashiontofigure.com), third party digital marketplaces, traditional wholesale partners and box subscription partners.