Highland Ventures, Ltd. Launches 2016 Round It Up for Lymphoma Campaign to Benefit Cancer Research

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This Friday, March 11th, marks the launch of Highland Ventures, Ltd.'s fifth annual Round It Up for Lymphoma campaign. 100% of donations will fund cancer research programs and patient education at the Lymphoma Research Foundation and University of Chicago Medicine's Comprehensive Cancer Center.

This year's Round It Up for Lymphoma runs March 11-27 at participating Family Video, Marco's Pizza, Digital Doc and Stay Fit 24 locations.

"Customers have shown their generosity about this cause in the past, and Highland Ventures is excited to be able to play a role in the fight against lymphoma once again." - Keith Hoogland, President Highland Ventures, Ltd.

For four years, Highland Ventures, Ltd, through its family of brands, has raised over $4.6 million to support the Lymphoma Research Foundation (LRF) and the Lymphoma Biobank at the University of Chicago Medicine's Comprehensive Cancer Center.

From March 11-27, customers are asked to round up their transactions to the nearest dollar. 100% of donations collected help fund vital lymphoma research. Advancements in cancer research and treatment have been made possible by the efforts of dedicated customers and employees of Family Video, Marco’s Pizza, Stay Fit 24 & Digital Doc. Since the inception of the Round It Up campaign in 2011, 14 new lymphoma treatment drugs and 63 research grants have been approved, according to LRF.

“Lymphoma is a disease that has touched the lives of many of our employees and their loved ones. Continued support of this biobank and the Lymphoma Research Foundation’s mission, will improve understanding of why lymphoma develops, and how different environmental factors impact prognosis and treatment, and will provide educational services to those affected by this disease. Ultimately, the lymphoma biobank and LRF will help us make significant progress towards finding a cure,” said Keith Hoogland, Highland Ventures Ltd. President. “Customers have shown their generosity about this cause in the past, and Highland Ventures is excited to be able to play a role in the fight against lymphoma once again.”

Stories of hope from customers and employees impacted by lymphoma continue to drive the campaign forward year after year. Grassroots events and activities at each location build support for the campaign in the communities they serve. To participate, donate online at familyvideo.com/rounditup or visit any participating Family Video, Marco’s Pizza, Stay Fit 24 or Digital Doc locations.

About Highland Ventures, Ltd. – http://www.highlandventuresltd.com
Highland Ventures, Ltd. Is the parent company of Family Video, Hoogland Foods (dba Marco’s Pizza), Stay Fit 24, Digital Doc and Legacy Commercial Properties. Highland Ventures operates over 920 retail locations across the United States and Canada. It has developed more than 650 retail strip centers under their commercial properties division, with tenants ranging from Fortune 500 companies to local community retailers.

About The University of Chicago Medicine’s Lymphoma Program - http://www.uchospitals.edu/lymphoma
The University of Chicago Medicine Comprehensive Cancer Center has been at the forefront of cancer care and discovery for more than 50 years. Many of the roots of chemotherapy, hormonal therapy, gene therapy, and bone marrow transplantation can be traced back to the Cancer Center. More than 210 physician scientists are conducting basic, clinical and translational research to study cancer from all angles, enabling the incorporation of personalized medicine into routine care. Established through the generous funds of the Round It Up for Lymphoma campaign, a Lymphoma Biobank was established in 2013. Since then, the biobank has enrolled over 500 patients into the program and received over 400 blood and tissue samples for testing.

About the Lymphoma Research Foundation - http://www.lymphoma.org
The Lymphoma Research Foundation (LRF) is the nation’s largest non-profit organization devoted to funding innovative research and serving the lymphoma community through a comprehensive series of education programs, outreach initiatives and patient services. To date, LRF has awarded more than $55 million in lymphoma-specific research.

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Kristin Martino
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