The Specialty Food Association Using Innovative Solutions for #SFFS16, Powered by a2z, Inc.

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a2z, Inc. is pleased to announce that The Specialty Food Association will be utilizing two powerful and innovative technology solutions to offer networking, matchmaking, event promotion, time saving and planning tools to attendees and exhibitors for the 2016 Summer Fancy Food Show.

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a2z, Inc. is pleased to announce that The Specialty Food Association will be utilizing two powerful and innovative technology solutions to offer networking, matchmaking, event promotion, time saving and planning tools to attendees and exhibitors for the 2016 Summer Fancy Food Show.

The show is the largest specialty food trade event in North America and the leading showcase of industry innovation, bringing specialty food's top manufacturers, buyers, and thought leaders together under one roof for three days of delectable discovery. The show runs June 26 – 28 at Javits Center in New York. The show will feature more than 180,000 products, 25,000 buyers, and 2,500 exhibitors.

My Fancy Food Show is an online networking and matchmaking solution for all show participants. Attendees have the ability to build a personalized show planner, featuring their favorite exhibitors, exhibitor meetings, special events and educational sessions. My Fancy Food Show also provides exhibitors the opportunity to create an online eBooth to showcase their latest products and services to attendees before they travel to the Show. In addition, each exhibitor is matched with registered attendees who indicate interest in the product categories associated with its company profile. Exhibitors can connect with their potential leads via direct emails.

The Specialty Food Association is also using the ChirpE Mobile App Solution to enhance the experience for event participants. The app includes features designed to help attendees be more productive at the show. Selections made in My Fancy Food Show will be accessible from the app, along with real-time alerts, local information and social media. Exhibitors will also be able to log in to the exhibitor portal from their mobile devices to access their event information or to make any necessary changes.

Learn more about the Summer Fancy Food Show. Attendee registration remains open throughout the show.

About a2z
a2z provides powerful cloud-based event management and marketing tools that grow your brand by accelerating booth sales, helping boost revenue, and enhancing engagement and value for event participants. a2z's solutions are used by 1000+ leading trade shows and conferences across the globe every year. More than 45% of the TSE Fastest 50, TSNN Top 50 and TSNN Top 250 Events leverage a2z's web and mobile solutions.

About Specialty Food Association
The Specialty Food Association is a thriving community of food artisans, purveyors, importers and entrepreneurs who bring craft, care and joy to the distinctive foods they sell. Established in 1952 in New York, the not-for-profit trade association provides its 3,200+ members in the U.S. and abroad the tools, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi Awards honoring excellence in specialty food.

Twitter: @craftcarejoy #SFFS16

Specialty Food Association Media Contact:
Louise Kramer, lkramer(at)specialtyfood(dot)com or 646-878-0130

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Juli Cummins
a2z Inc.
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