“Maintaining closer control over day-to-day personal spending is a priority, especially among younger demographics."
BERKELEY, CA (PRWEB) February 29, 2016
Access Softek, a premier mobile banking platform provider, recently announced it has established a formal reseller agreement with Geezeo, a leading FinTech firm that offers integrated digital financial management. Through this agreement, Access Softek will offer their customers Geezeo’s proven Personal Financial Management (PFM) platform.
The collaborative solution builds upon cooperation initiated in 2013 between Geezeo and Access Softek. Through that partnership, users have a single mobile product that combines complete day-to-day financial operations with planning and goal management. Access Softek’s Mobile Finance Manager offers extensive functionality including true real-time deposit capture, bill pay, P2P transfers, mobile lending, and more. Geezeo’s PFM capabilities like account aggregation, auto-categorization, and spending alerts give users unprecedented personal finance power while on the go. Community banks and credit unions can turn risk into advantage by choosing the right partners to contend against the largest banks as well as competition from fast moving, high-tech startups.
“PFM baked into mobile banking produced a vastly improved PFM adoption rate,” said David Mason, Wings Financial CIO. “Both Access Softek and Geezeo have proven track records of working well with clients, core processors, and online banking providers.”
Wings Financial Credit Union integrated Geezeo’s PFM product into its online banking platform in 2014. The Minnesota credit union provides a fully integrated, white label PFM solution to their members.
This integrated mobile PFM solution has cracked the PFM adoption rate ceiling, proving the value of anywhere, anytime mobile PFM. Due to the proven success of this integration, and its high value to both end users and financial institutions, Access Softek and Geezeo expect significant increased PFM use as this reseller agreement makes the Geezeo solution available to all 400+ Access Softek customers. Increased mobile PFM use and its attendant financial literacy help usher in the mobile tipping point (where mobile banking is more valuable to end users than online banking).
“When you can manage your budget in real time as you spend money instead of updating it belatedly at home, your results are more complete and accurate,” said Access Softek CEO Chris Doner. “More people use PFM when it’s mobile.”
“Maintaining closer control over day-to-day personal spending is a priority, especially among younger demographics,” said Shawn Ward, Co-Founder and CEO of Geezeo. “Access Softek clients want to offer advanced PFM tools while gaining a better understanding of customer behavior and influencing their financial services consumption, thereby further monetizing account relationships.”
Geezeo partners with an estimated 400 financial institutions to deliver an integrated suite of online financial management tools and services including its proven Personal Financial Management (PFM) solution. The Geezeo PFM solution is thoughtfully integrated within a financial institution’s online banking platform, giving users a holistic view of financial assets, liabilities, cash flow, goals, and budgets. Geezeo’s included Engagement Banking platform offers relevant, data-driven content that helps financial institutions develop online customer dialog while generating growth through acquisition and increased wallet share. For more information on the privately held company, visit http://www.geezeo.com.
About Access Softek
Access Softek provides innovative digital banking products with secure, rich functionality to customers of banks, credit unions, brokerage firms, and others. A co-founder of the mobile banking trend, Access Softek was the first to release a downloadable mobile banking application and continues to unveil cutting-edge industry firsts to over 400 bank and credit union customers. Since 1986 they have developed both custom and turnkey mobile solutions out of their Berkeley, California headquarters. For more information about Access Softek visit accesssoftek.com/mobile.