Carpet One Floor & Home Continues Support for Breast Cancer Research with Latest Collection of Pink Ribbon Welcome Mats

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Carpet One Floor & Home’s latest collection of pink ribbon welcome mats hits participating retail stores October 1st. Donating 25% of the purchase price of each welcome mat to the Breast Cancer Research Foundation (BCRF) for the ninth consecutive year, the flooring retailer demonstrates continued commitment to support the search for a cure.

Pink Ribbon Welcome Mats from Carpet One

Pink Ribbon Welcome Mats from Carpet One Floor & Home support the Breast Cancer Research Foundation.

Carpet One Floor & Home releases their annual collection of pink ribbon welcome mats under the Carpet One Welcomes Your Support campaign. Established in 2004, the campaign has raised nearly 1 million dollars for various breast cancer research charities and organizations by donating 25% of each welcome mat sale. This year, Carpet One continues to support the Breast Cancer Research Foundation® (BCRF).

“By partnering with the highest-rated breast cancer organization in the world, Carpet One Floor & Home is funding the world’s most innovative research” states Myra Biblowit, President & CEO of BCRF. “Every hour of research funded, improves outcomes and saves lives.”

Since 1993, BCRF-funded investigators have been involved in every major breakthrough in breast cancer research.

Carpet One Floor & Home’s latest mat collection features an exclusive assortment of designer mats by guest contributors including interior designer and design blogger, Lisa Mende; interior designer, Traci Zeller; HGTV designer, Melissa Davis; and celebrity interior designer, Kelli Ellis. With looks ranging from trendy geometric patterns to seasonally-inspired designs, the complete 20-piece collection offers customers a wide variety of styles to choose from.

Pink ribbon welcome mats are made in the U.S., and each design is marked by a pink ribbon as a reminder of the cause. Constructed with a durable rubber backing and stain-and-water resistant materials, the mats are fit for both indoor and outdoor use and are machine-washable.

“Each year, our team truly looks forward to designing a new collection of pink ribbon welcome mats,” said Terri Daniels, Vice President of Public Relations for Carpet One Floor & Home. “What begins as a fun, creative process, ends as a significant contribution toward the fight against breast cancer.”
Pink ribbon welcome mats are available year-round at participating Carpet One Floor & Home stores and retail for approximately $24.99US/$34.99CDN. To learn more about the campaign and view the latest welcome mat designs, visit Carpet One Welcomes Your Support.

About Carpet One Floor & Home

Carpet One Floor & Home is North America’s leading floor covering retailer, with 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Lees® and Bigelow® Stainmaster™. They offer a unique customer experience with the exclusive SelectAFloor™ merchandising system that simplifies the shopping experience and The Beautiful Guarantee®, which guarantees that the customer will be 100% happy with their floor. Carpet One Floor & Home is also the home of the exclusive Healthier Living® Installation system.

About The Breast Cancer Research Foundation®:

The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF has awarded $57 million in grants to support the work of more than 250 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide. By committing 91 cents of every dollar directly to its mission, BCRF is one of the nation's most fiscally responsible nonprofits. BCRF is the only breast cancer organization in the US to hold both an "A+" from CharityWatch as well as the top four-star rating from Charity Navigator. Visit http://www.bcrfcure.org to learn more.

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Megan Michelakos
CCA Global Partners
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Carpet One Floor & Home
since: 03/2009
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