Graj + Gustavsen Helps Rock Band Maná Create a Brand With a Cause

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G+G works with Maná to create Ritos del Sol®, a purpose driven Jeanswear brand inspired by the band’s passion for environmental and social causes.

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New York based full service strategic and creative branding firm Graj+Gustavsen was retained by Latin Super Group Maná and denim maker Rio Sul to create a Jeanswear brand built around the environmental and social causes of its Selva Negra Foundation.

The new brand, Ritos del Sol®, is a Jeanswear collection for men and women designed to mirror the band’s ongoing desire seeking harmony between man and nature.

"Today's brands need to be purpose driven." says Ashley Graj of G+G. “That's what we loved about Maná – they represented a unique blend of music, culture, and cause that manifested as a brand that's really soulful and truly meaningful to people."

“We’ve devoted a lot of time to the creation of Ritos del Sol,” said Maná founding member, Fher Olvera. “We’re proud that it’s being produced in our native Mexico and thrilled to be launching in the U.S. market, where we have many fans who love our music and commitment to conservation and world harmony.”

Ritos Del Sol was launched online in September at http://www.ritosdelsol.com

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Ray Graj
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