Microsoft Showcases Highspot’s Integration of Power BI Analytics in Build 2016 Keynote

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Integration with third-party BI platforms extends Highspot’s leadership in sales enablement.

Highspot sales enablement


Power BI will give our customers the opportunity to analyze content and sales performance data combined with other relevant data to gain new insights into what drives sales effectiveness

Today, in the keynote address at Build 2016, Microsoft showcased Highspot’s seamless integration with Power BI, extending the reach and flexibility of Highspot’s advanced sales enablement analytics. Using Highspot’s BI Kit™, sales enablement data can be seamlessly imported into Power BI and combined with other data sets such as HR, finance, and operations. Using Power BI Desktop, powerful reports can be developed and then imported directly into Highspot’s analytics dashboard, sitting side-by-side with Highspot’s built-in reports, providing sales and marketing teams with a unique 360-degree perspective on the effectiveness of their sales enablement initiatives.

Highspot is redefining sales enablement analytics with its ability to track and analyze the modification of content over time, coupled with the ability to report on the family of original content plus all its subsequent versions as a group. Only Highspot, through its Content Genomics™ technology, makes this possible. Content Genomics is proprietary machine learning that tracks, analyzes and groups content based on similarity to the original version. Without Content Genomics, content analytics track each version as a separate document, rendering usage, engagement and content performance analytics inaccurate.

“It’s exciting to work with innovative companies like Highspot on delivering unique experiences powered by the Microsoft platform” said John Shewchuk, Technical Fellow at Microsoft. “Leveraging Power BI, Highspot is opening new possibilities for sales enablement analytics.”

Accurate and in-depth analytics on the effectiveness of sales and sales enablement activities is a key catalyst for improving sales performance. Only through a closed-loop process of improvement, execution, and performance measurement can teams systematically improve their content, training, pitches, and sales best practices. Highspot provides the industry’s most complete suite of sales enablement analytics including content usage, pitch performance, customer engagement and business impact data.

“Power BI will give our customers the opportunity to analyze content and sales performance data combined with other relevant data to gain new insights into what drives sales effectiveness,” said Robert Wahbe, CEO of Highspot. “These capabilities will help sales teams make more informed decisions, increase conversions, and improve overall business performance.”

The addition of Power BI extends Highspot’s industry leading integration with Microsoft Office. In addition to being able to view their company’s Power BI reports from within Highspot, customers can manage files stored in OneDrive, OneDrive for Business and SharePoint, create and monitor sales pitches from within Outlook, and take advantage of “one-click” editing of PowerPoint, Word and Excel files hosted in Highspot. Highspot is the only sales enablement platform to provide “one-click” editing with Office Online.

Highspot’s API for integration with BI solutions, called BI Kit™, can be used to import data into any system and works with a broad range of BI platforms including Power BI, Tableau, Qlik, Sisense and Domo.

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About Highspot     
Highspot is the industry’s most advanced sales enablement platform. Using Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging. Advanced analytics lets marketing and sales understand how content is performing across the sales cycle and provides actionable insights so pitches and content can be optimized. By closing the loop across marketing, sales, and customers, Highspot uniquely delivers visibility and insights that help companies such as, Concur, Multiview and Starbucks, engage more effectively with customers, driving increased revenue and customer satisfaction.

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Jeff Day
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