KiwiVenture Partners II Investment

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KiwiVenture Partners II makes an investment in Privy, an automated marketing engine geared to the small business customer

KiwiVenture Partners
"We believe it is rare to see a SaaS product deliver as much value as the Privy solution. It’s very easy to configure and customize for small businesses. We think that such utility speaks to the high level of engineering talent at Privy,”

KiwiVenture Partners II is proud to announce an investment in Privy, an automated marketing platform for small and medium businesses in the e-commerce, retail and SAAS verticals. Most e-commerce sites see bounce rates on traffic to their site as high as 98%. With the Privy solution, businesses may collect critical marketing information from these users before leaving the site, thereby increasing the scale and effectiveness of their marketing budgets.

"We are very excited about our investment in Privy. We believe it is rare to see a SaaS product deliver as much value as the Privy solution. It’s very easy to configure and customize for small businesses. We think that such utility speaks to the high level of engineering talent at Privy,” says Bill Cohen, Managing Partner of KiwiVenture Partners II.

“KiwiVenture Partners’s involvement couldn’t come at a better time” says Ben Jabbawy, founder of Privy. “As we cross 60,000 businesses on the platform, we’ll be using the new funds to focus further on SMB product development and marketing efforts”.

About KiwiVenture Partners II:

KiwiVenture Partners II is a New York-based venture capital fund established in 2016 to invest in early to mid-stage companies. KiwiVenture Partners leverages a partnership with KiwiTech, a mobile development service firm for entrepreneurs, to offer a differentiated capital platform for companies seeking to scale their businesses. The firm’s Managing Partners are Bill Cohen, Rakesh Gupta, and Neal Gupta.

About Privy:

Privy is a fast growing early-stage internet marketing company based in Boston, MA. The service offers a dynamic and customizable email list growth platform, transforming the way small businesses build customer relationships and drive revenue. With a strong focus on ease of use and value to customers, the IT-free platform simplifies enterprise grade tools for acquiring customers onsite and offsite and helps to better engage and personalize customer outreach.

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Mukesh Kumar
KiwiTech
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