Tip Sheet: What It Takes to Run an Innovative Healthcare Company

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CEO Betsy Weaver, Ed.D., was just added to Becker’s list of Female Health IT CEOs to Know and is sharing tips on what it takes to start and run an innovative healthcare company.

After UbiCare CEO Betsy Weaver, Ed.D., made Becker’s list of Female Health IT CEOs to Know last week, she shared more on what it takes to start and run one of Boston’s most innovative healthcare companies.

Think outside the box—or the hospital walls—in this case.

Weaver was one of the first to realize that patients need guidance before, during and after their hospital stay. UbiCare delivers its evidence-based health messaging based on the specific point where patients are in the care continuum, not just while they are in the hospital or after discharge.

Meet patients where they already are—on mobile email and text.

Weaver has always supported a “push strategy” of communicating with patients rather than of relying on “pull strategies” like the hospital website, the patient portal or an app—all of which the patient must actively visit and overcome barriers such as passwords to access information.

Patients and their families access UbiCare’s health information on the mobile devices that they already use daily, and through email and text, the way patients want to receive information from their care providers.

It’s about building better patient-provider relationships.

It all comes down to helping hospitals create trusting, long-term relationships with new and repeat patients, and making it simple for them to communicate with each other about their care.


About UbiCare
UbiCare provides total engagement solutions enabling hospitals to be at the forefront of patient-centered innovation and value-based care through targeted education, mobile connections and real time data. For more information, visit http://www.ubicare.com.

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Jackie Simon
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