Podcasting is the most cost efficient way to get your message out to a wider audience and engage them with your brand.
St. Simons Island, GA (PRWEB) July 18, 2016
A recent study by Edison Research found that one in four Americans ages 12-54 listened to a podcast last month and consumption is on the rise with a growth of 23% between 2015 and 2016. Smart marketing professionals understand the benefit of creating compelling mobile content. Produce Your Podcast positions them for success with production and promotion strategies to reach a targeted segment of the estimated 57 million American podcast listeners.
A separate study by comScore found that one in three podcast listeners expect to increase their podcast consumption over the next six months. The data also determined that compared to the average consumer, podcast listeners are more likely to have a college or higher education, $100k+ household income, and to be early adopters in multiple categories including movies, electronics, and consumer packaged goods.
Produce Your Podcast founder Traci DeForge says, “Podcasting is quickly becoming the hottest new marketing platform and the most personal way to convey your message to a potential audience with worldwide access. Our team of award-winning veteran broadcasters assist business professionals in launching and managing their podcast series, as well as growing their audience of followers.”
Produce Your Podcast offers full podcast production with live producers and distribution based on a customized marketing strategy to grow followers. The business officially launched last month, Produce Your Podcast is already producing podcasts originating from Denver, CO; Los Angeles, CA; Jacksonville and Fort Lauderdale FL.
DeForge says, "The biggest obstacle to starting a podcast is not knowing the technical process. It can often times be very intimidating. Once a podcast is up and running the next obstacle you face is the amount of time it takes to sustain it over the long term which is critical to its success. Our team has been in broadcast media their whole careers. We take care of the hard part so you are freed up to enjoy the fun of being on your own show."
Consultants, entrepreneurs, and marketing professionals interested in creating their own series of podcasts or internet radio show can visit http://www.ProduceYourPodcast.com.
About Produce Your Podcast founder, Traci DeForge: Over the past 25 years, DeForge has led a prominent broadcast and media career. As a radio executive, she took the broadcast company she worked for from $1.2M in revenues to over $10M, eventually positioning it for a $60M exit. From there, she took over as CEO of Ladies Who Launch and innovated the Franchise Media Model. DeForge then founded her consulting business. She has been an integral part of the launch of hundreds of small businesses in addition to consulting on branding and business development strategy with large organizations like British Airways, Microsoft, and Weight Watchers International. She produces and hosts two of her own podcast series: Journey to There and POP of Color. She can abe heard on two Georgia morning radio shows. Produce Your Podcast is DeForge’s newest business venture.
Photos and interviews available. Contact Traci DeForge at 912-223-9525 or LetUs(at)ProduceYourPodcast(dot)com