Celestyal Cruises Announces New Slogan And Expansion of Its Operations Beyond the Aegean

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Celestyal Cruises announces its new slogan: “Be Different. Live the Authentic,” reflecting its expansion beyond the Aegean and the authentically rich experiences that the company offers on its Cuban and Eastern Mediterranean cruises.

Celestyal Cruises logo 2016
Our new slogan communicates our core message, that we are different from every other cruise line, and it does so with boldness and clarity.

Celestyal Cruises, the only home porting cruise operator in Greece and the preeminent cruise line for Cuba, the Greek Islands and Turkey, today announced its new slogan, “Be Different. Live the Authentic,” which reflects the unique experience the company offers on its Cuban and Eastern Mediterranean cruises.

Celestyal Cruises invites its passengers to an authentic ethnic immersion in the Aegean and Cuba as, with its medium-sized vessels, the company can offer unique itineraries that combine the well-known and more secluded ports while on board it can offer a cozy “deep dive” into each region’s culture. Travelling with Celestyal Cruises in the Aegean, passengers can experience an authentic Greek immersion onboard while visiting Mykonos and Santorini, as well as lesser-known islands such as Patmos or Milos; in Cuba, Celestyal Cruises is one of the few cruise lines that takes passengers around Cuba to four unique ports of call while offering them an authentic immersion in Cuban culture during their 8-day (7-night) journey. In both the Aegean and in Cuba, Celestyal Cruises brings authenticity to life with its four key pillars: its destinations, its enogastronomy, its onboard entertainment and its cultural excursions.

“Talking to people in the industry, it has become very clear that our offer is truly unique, and with our new slogan we want to be equally bold and proud when communicating our brand proposition,” said Celestyal Cruises Director of Marketing Salomi Pnevmatikou. “We believe ‘Be Different. Live the Authentic.’ is the perfect expression of who we are and the unique authentic experience we provide to our passengers.”’

“At Celestyal Cruises, we continue to distinguish ourselves by providing our passengers with authentic experiences in every region where we sail,” said Celestyal Cruises CEO Kyriakos Anastassiadis. “Our new slogan communicates our core message, that we are different from every other cruise line, and it does so with boldness and clarity. We invite travelers looking for something singular to sail with us, to Be Different’ and ‘Live the Authentic.’ in Cuba, in Greece, across the Aegean and beyond.”

About Celestyal Cruises
Celestyal Cruises is the only home porting cruise operator in Greece and the preeminent cruise line for the Greek Islands, Turkey and Cuba. Two of the company’s ships, the “Thomson Spirit” and “Thomson Majesty,” are under charter to Thomson Cruises of TUI AG. Since 2011 Celestyal Cruises has been a member of Cruise Lines International Association (CLIA Europe), a worldwide cruise industry alliance that promotes a safe, secure and healthy cruise ship environment. At the 2015 Greek Tourism Awards, Celestyal Cruises was awarded a Gold Award for Themed Events, a Silver Award for Contribution to the National Economy, a Silver Award for Contribution to Local Economies and a Bronze Award for Promotion of Local Cuisine. Also in 2015 the company won the highest distinction for the Best Communication Strategy at the nautical Efkranti Awards, as well as five Silver Awards at the HR Community Conference & Awards for best HR practices. The company received the "Cruise Line Revelation" award at the Excellence Awards in Cartagena, Spain, and was a finalist in the "Continuous Enrichment, On Board and Ashore" category at the WAVE Awards in London, UK. In Cuba, Celestyal Cruises provides passengers with an authentic Cuban cruise experience, the best of Cuba on impeccable eight-day voyages. The Celestyal logo evokes the sea, the sun and the wind. It reflects the company’s commitment to its Hellenic roots, and to supporting the economy and preserving the environment of each destination it visits. Be different. Live the Authentic. For more information, please visit CelestyalCruises.com.

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Marlene Oliver
NJC Communications
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