Brown Box Branding Dallas Reveals Their Top Tip to Stay Ahead of the Google Curve in 2016

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On Feb. 2, 2016, the Dallas digital marketing agency is naming their top web design prescription for businesses, a set of techniques known as responsive web design. The announcement comes on the heels of ongoing updates to Google's search algorithm that make flexible web pages more important than ever.

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Having a responsive website is favorable to Google, so why wouldn't you make sure it's responsive?

After receiving feedback from both new and existing clients, Brown Box Branding Dallas has announced their top web design trend for businesses to follow in early 2016 -- responsive web design. To help businesses navigate the changing digital landscape, the marketing agency has also revealed the four main benefits their own clients have reported after adopting responsive web design techniques.

In short, responsive web design is a set of best practices for designing a website that will work equally well on any kind of Internet-enabled device. With more and more Internet traffic coming from mobile users, Google has begun favoring sites with mobile-friendly designs.

Chris Wielinski is a managing partner with Brown Box Branding Dallas, and he believes it's a common sense approach.

"Making sure your website is setup correctly for Google is very important," Wielinski said. "Having a responsive website is favorable to Google, so why wouldn't you make sure it's responsive?"

As of Feb. 1, 2016, Google is on the verge of launching their Accelerated Mobile Pages (AMP) project. The open-source project gives content publishers new coding tools to ensure their pages load lightening fast on mobile devices, and Google has said it will favor AMP-enabled sites in mobile search results.

While the AMP project only applies to content publishers, for now, Wielinski says it's a sign of things to come for the Internet as a whole in 2016.

"Now, all of the websites we design and develop are responsive for all screen sizes so that our clients have the best user experience as possible. For experienced web designers, it has become a staple of modern web design," Wielinski said.

Already, Brown Box Branding Dallas has seen clients with responsive web design report a host of other benefits as well. This February, the marketing agency is also identifying the four main benefits of responsive web design for businesses:

1) Better User Experience - Users are able to access a website from any device. The website content is flexible and responds to the screen size, making all text easy to read and all images mobile-friendly. This leads to a better user experience and therefore more time spent on page.

2) Lower Maintenance - Now, business owners need only maintain a single website. By creating a responsive website, they eliminate the need for a separate mobile website and cut down on time and maintenance costs.

3) Favored by Google - To rank highly in search engine results pages, responsive design is increasingly a crucial indicator of a quality website.

4) Increase in Mobile Traffic - The percentage of users on mobile devices continues to increase, and businesses ignore this traffic source at their peril. With a mobile-enabled site, mobile users are more likely to both find and stay on a website.

About Brown Box Branding

Brown Box Branding offers full-service digital marketing strategies that help drive targeted traffic to websites. Their services include free SEO audits, social media marketing, conversion optimization, expert link acquisition, content creation, PPC management, and more. To learn how Brown Box Branding can help convert visitors into paying customers, visit

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